Design and Artificial Intelligence MSc

​The world of design is rapidly changing due to the creative possibilities of generative AI and the ability of high-powered data analytics to tailor innovative solutions to the needs of individual users. Advanced knowledge of AI is fast becoming a prerequisite for those seeking careers in the design industry.

​This master’s is aimed at students who wish to harness the transformative potential of AI for design and does not require prior technical training. It will equip you with the technical and critical skills needed to understand how AI is changing our societies and what this means for design thinking and practice.

​Future-proof your skills and knowledge in a rapidly changing world

​Immersing yourself in digital skills and design thinking, you'll gain hands-on knowledge of coding, algorithms and large language models and a critical understanding of how the world is being rebuilt by intelligent machines. You'll apply these insights to the field of design and learn how AI can connect designers and users in ways that were unimaginable until recent technological advances.

​Taught by leading academics, you'll learn from world-class AI scholars from the Institute for Digital Technologies and thought leaders from the Institute for Creative Futures. You'll have an opportunity to apply what you learn to real-world scenarios and build a network in London, which is ranked as the world's most AI-driven city and the best for AI education opportunities.

​Play your part in the AI Revolution

​This course is for you if you are passionate about how AI can change the world for the better and want a career which combines creativity and technological knowledge in organisations such as design and branding consultancies, as well as in-house design and marketing departments.

​You'll graduate with digital and cognitive skills which are highly sought after by employers seeking to harness the rapidly expanding power of AI.​