Digital and Social Media Marketing

Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing opens doors to many opportunities centred around the role of technology in marketing. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.

The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.

The skills to succeed

Employers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.

Whether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.

Learn from experts

What sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.

Hands-on experience

One of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.

Our learning community

Beyond the classroom, you’ll join a vibrant and inclusive learning community made up of students from around the world. Our diverse cohort brings a wealth of perspectives and cultural insights, enriching classroom discussions and collaborative projects. You will forge lasting connections with peers, alumni, and industry professionals, relationships that could shape your future career.

As a BSc Marketing and Design student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising.

Careers

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