Digital Marketing

Digital Marketing teaches methods and tools used by companies to promote their products, services, and brand on the internet. Some of the most popular digital channels are social media, search engines, email, websites, and video platforms.

One of the main benefits of Digital Marketing is that it is easier to track the impact of your campaigns. Some of the challenges are creating content that stands out from the crowd, securing funds, and building a trustworthy brand image.

Some of the topics covered by Digital Marketing are: marketing principles and practice, data analysis, marketing communication, consumer behaviour, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), lead generation, etc.

To become a successful digital marketing specialist, you need creative and analytical skills, great oral and written communication abilities, critical thinking, and advanced knowledge of online marketing tools and strategies.

You will learn how to identify, test, and evaluate tools and strategies that drive brand awareness and lead generation. Digital marketeers measure performance through KPIs (Key Performance Indicators) and ROI (Return on Investment). In big companies, different marketing specialists are responsible for different marketing channels. By contrast, in smaller companies, a digital marketer might be responsible for most of the online marketing responsibilities.

After graduation, Digital Marketing students find work as digital marketing specialists, content marketers, social media marketers, email marketers, SEO specialists, SEM specialists, etc.

Students with a high school diploma or its equivalent from outside Jordan can enroll in higher education institutions directly through websites of public and private universities or intermediate community colleges based on their averages. Universities implement the credit hours system, which allows students to choose courses according to their study plan.

Students wishing to enroll in a master's program must hold a bachelor's degree. Furthermore, students who wish to enroll in doctoral programs must hold a master's degree.

In addition, students wishing to enroll in postgraduate programs are required to provide a certificate confirming their English proficiency level in a TOEFL or IELTS exam. They could also demonstrate a certain proficiency level in French or German. Lastly, they could take an English language exam held by the higher education institution they apply in.

In the event that the student fails to prove the required level of English, German or French, or fails the English equivalency exam, they may study a qualifying program in English at the university where they undertake additional six credit hours; he/she must score a minimum grade that varies according to their specialization.

Students can apply for admission to a higher education institution in Jordan through the following:

1. Applying directly to the institution of higher education of their choice. Many higher education institutions in Jordan have online application services or through university service offices; while some institutions accept applications through mail. Each higher education institution determines its own enrollment requirements. Therefore, a prospective student should communicate with the institution they wish to apply to in order to know the specific admission requirements and procedures.
2. Applying directly through the free on-line application
3. Communicate with the Directorate of International Student Affairs at the Ministry of Higher Education and Scientific Research and apply to any higher education institution