Digital Marketing Communications

American International College

United States of America, Springfield

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American International College

United States of America , Springfield

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines29-Aug-2022 9-Sep-2022

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

USD 40,550 / Year

Apply Date 9-Sep-2022

Next Intake 29-Aug-2022

Digital Marketing Communications

About

The Digital Marketing Communications major will provide graduates with the knowledge, skills, and experience to be successful in the emerging digital marketing communication field. The successful digital marketing communication practitioner today must be able to create and plan strategically aligned campaigns to achieve marketing goals, select the best digital marketing platforms for the target audience, and be able to craft the message or experience that resonates with the target audience across a wide array of communication media. A Digital Marketing Communications major understands that todays marketplace demands professionals who are proficient in marketing, technical, and creative skills.

Learning Outcomes

Distinguish best practices in engaging customers through digital media
Formulate digitally mediated integrated marketing communication strategies for companies
Create impactful digital communication that enhances customer journeys
Develop professional skills and relationships through industry experience

Requirements

Entry Requirements

We require a transcript(s) for each year of your secondary and post-secondary education. If your transcript isn’t in English, a translation is required. You can apply using unofficial transcripts, as long as you submit official transcripts prior to enrolling.

For post-secondary institutions, we need a course-by-course credit evaluation from an independent, reputable company such as World Education Services to determine transfer credits.

English Program Requirements

All students who wish to attend American International College must demonstrate English proficiency. If English isn’t your native language, you need to demonstrate English proficiency, most commonly through a test such as the TOEFL. This can be achieved in the following ways:

Submitting scores from the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS) exam. Our minimum qualifying score for the TOEFL is 80 iBT.
Successfully completing at least 15 credits (100 level or higher) from a regionally accredited 2 or 4 year institution in the United States where the primary language of instruction is English.
Applicants to the School of Business, Arts, and Sciences programs who have scored a minimum of 500 on the Verbal SAT are able to submit those scores in lieu of TOEFL or IELTS.