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    Key Facts

    Program Level

    Master by Course Work

    Study Type

    Full Time

    Delivery

    On Campus

    Campuses

    Stoke-on-Trent campus

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines25-Sep-2023
    Apply to this program

    Go to the official application for the university

    Duration 13 month(s)
    Tuition Fee
    GBP 16,750  / year
    Next Intake 25-Sep-2023

    Digital Marketing Management MSc

    About

    Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry.

    Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

    This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, youâll cover the rising importance of social media campaigning within organisations.

    Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) weâve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

    On successful completion of study, we will issue the following award: MSc Digital Marketing Management

    Part-time study

    You can study full-time over one year or part-time over three years. During part-time study each semester's teaching will be spread over a 12-month period.

    You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

    • Moddershall Oaks Spa
    • Titanic Brewery
    • Lucideon
    • National Health Service (NHS)
    • Enquire about this course
    • Book an Open Event
    • Apply now

    The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

    After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

    There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

    Professor Jon Fairburn talks about the impact of his research

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    Professor Jon Fairburn, Professor of Sustainable Development, talks about the real-world impact and benefits of his research.

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    Disciplines

    School of Justice

    Security and Sustainability

    Requirements

    Entry Requirements

    Postgraduate

    Courses requiring a 2:1 degree

    • Bachelor degree in a relevant subject with a minimum CGPA of 3.0

    Courses requiring a 2:2 degree

    • Bachelor degree in a relevant subject with a minimum CGPA of 2.5

    English Program Requirements

    The majority of our undergraduate bachelor degree courses require a minimum overall IELTS score of 6.0, with 5.5 in reading, writing, speaking and listening. However, we also accept a wide range of qualifications from around the world. The following qualifications are acceptable for most of our Bachelor degree courses.

    Career

    Careers

    After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:

    • Digital Marketing Manager
    • Senior Marketing Executive
    • Campaign Manager
    • SEO Executive
    • PPC Executive
    • Social Media Manager
    • Brand Manager

    Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level. 

    All students have access to Career Connect, our dedicated careers team.

    MSc Digital Marketing Management - Lewis Copeland

    Video

    Student Lewis discusses his experience so far on the MSc Digital Marketing Management course.

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    Fee Information

    Tuition Fee

    GBP 16,750  / year

    How to Apply

    Be prepared

    Get ready to upload copies of the following documents as part of your application. This will enable us to assess your application and make a decision.

    • Personal statement – please see our guide to writing a personal statement.

    • Passport – photo page from a valid, in-date passport.

    • Certificates and transcripts – copies of certificates and transcripts of your academic qualifications. Please see entry requirements for your country.

    • Evidence of English Language (if applicable) - please see information on English Language requirements.

    • Previous UK visas (if applicable) - if you’ve previously studied in the UK you must declare this as it could make a difference to your offer and visa application.

    • Reference – provide a letter of support from your current or previous university (postgraduate students only).

    Staffordshire University

    Digital Marketing Management MSc

    Staffordshire University

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    United Kingdom,

    Stoke-on-Trent

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