Marketing (Digital Marketing) MSc (PGCert PGDip)

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share seven core modules. This specialist route includes one subject-specific module (Digital Marketing)

In the final phase of the course, you will complete a 10,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. If you choose the placement route, your business project will be in place of your dissertation. Throughout your dissertation or placement, you will receive support from a supervisor who will help to guide you in your research.

COVID-19 continues to disrupt exams and English language testing in some parts of the world. For 2022 entry, we have expanded the number of qualifications we are able to accept. If you have, or are sitting, one of the qualifications listed here and it meets our validity policy then you do not need to take an IELTS test, even if we asked you to do so in your offer. Please let us know and send a copy of your results so we can check your qualification.

• English language, English literature, or English language and literature A-levels at grade D or above.
• English courses from other UK universities, subject to subject to being awarded from an accredited institution and at the CEFR B2 minimum levels required and meeting all four components.
• A bachelors or masters degree from an accredited university in the UK or a Home Office majority English-speaking country.
• TOEFL iBT At Home test – check the TOEFL website for more information about which countries are operating this test and the test eligibility.
• IELTS Indicator home-based test – check the IELTS Indicator website for more information about which countries are operating this test and the test eligibility.
• KITE (Kaplan International Tools for English) - an easy to access online English Language test from Kaplan online that can be taken from home.
• LanguageCert International ESOL (IESOL) Exam.
• Occupational English Test (OET) – accepted for Medicine and a range of allied health profession courses, including Pharmacy, which have vocational training elements.

If you need additional English language training we have pre-sessional courses available.

All qualifications are subject to our normal admissions checks and the above is only a summary and not a guarantee that your qualification will definitely be accepted. If you are applying for an undergraduate or postgraduate taught course, contact the enquiries and admissions team for more support and guidance. If you are applying for a postgraduate research degree, get in touch with the doctoral college team.

We will also continue accept the standard English language qualifications detailed below.

Career prospects 

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. 

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as: 

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer.