Marketing (Social Marketing) MSc (PGCert PGDip)

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share seven core modules. This specialist route includes one subject-specific module (Social Marketing), plus an optional module in International Management Integration which enables you to add a further international dimension to the course. 

In the final phase of the course, you will complete a 10,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. If you choose the placement route, your business project will be in place of your dissertation. Throughout your dissertation or placement, you will receive support from a supervisor who will help to guide you in your research.

COVID-19 continues to disrupt exams and English language testing in some parts of the world. For 2022 entry, we have expanded the number of qualifications we are able to accept. If you have, or are sitting, one of the qualifications listed here and it meets our validity policy then you do not need to take an IELTS test, even if we asked you to do so in your offer. Please let us know and send a copy of your results so we can check your qualification.

• English language, English literature, or English language and literature A-levels at grade D or above.
• English courses from other UK universities, subject to subject to being awarded from an accredited institution and at the CEFR B2 minimum levels required and meeting all four components.
• A bachelors or masters degree from an accredited university in the UK or a Home Office majority English-speaking country.
• TOEFL iBT At Home test – check the TOEFL website for more information about which countries are operating this test and the test eligibility.
• IELTS Indicator home-based test – check the IELTS Indicator website for more information about which countries are operating this test and the test eligibility.
• KITE (Kaplan International Tools for English) - an easy to access online English Language test from Kaplan online that can be taken from home.
• LanguageCert International ESOL (IESOL) Exam.
• Occupational English Test (OET) – accepted for Medicine and a range of allied health profession courses, including Pharmacy, which have vocational training elements.

If you need additional English language training we have pre-sessional courses available.

All qualifications are subject to our normal admissions checks and the above is only a summary and not a guarantee that your qualification will definitely be accepted. If you are applying for an undergraduate or postgraduate taught course, contact the enquiries and admissions team for more support and guidance. If you are applying for a postgraduate research degree, get in touch with the doctoral college team.

We will also continue accept the standard English language qualifications detailed below.

Career prospects  

A Marketing (Social Marketing) MSc from the School of Business and Law will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well thought out judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.