Digital Marketing, Undergraduate - BA (Hons) - 2022/23 entry

Youll be based in the School of Games, Film and Animation, at the City Centre Campus where you will engage in practical workshops, digital media production, lectures and assignments with your peers, tutors and industry mentors.

You'll have state-of-the-art resources to work in and top industry mentors to work with.

As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, youll build a tangible ‘portfolio of practice that showcases your work and proves your professionalism; youll be making and delivering real media assets for real clients in the real world.

This course aims to answer the creative industrys calls for savvy digital talent to exploit new opportunities and trends in emerging markets and technologies.

This means youll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviours and monetise ideas across a range of media, platforms and channels.

To do this youll need to understand how it all works, and your BA Digital Marketing course has the answers in a rich combination of options and projects.

Certificate of General Secondary Education 60% PLUS Community College Diploma/Associate Degree with minimum grade 60% / 2.5 / C+

Note: Engineering courses require minimum C+ score in Mathematics.

Even though you may have met the stated requirements, if your first language is not English, we may ask you to take an additional English Language Test when you arrive.

Based on the results of the test, you may be required to attend regular English classes to improve your level of competence. English classes are provided free of charge and are available to all non-UK students who wish to attain greater fluency in English.

Enhancing your employability skills

Workplace simulations and industry standard projects are key pillars in the course content. In addition you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.

There are visiting specialist lecturers, Honorary Fellows and industry experts who you’ll meet on field trips or in class and these professionals frequently work with you and your fellow students as mentors.

Towards the end of your studies you’ll complete a final major project and this may lead you to working directly with a client. This self-directed professional contact will give you the experience, confidence and freedom to put into action all you’ve learned during your studies. It will also give you a proven track record of professional activity and a portfolio of work to showcase your abilities.

On top of this course specific experience you’ll gain, the University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject-based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university. The key components of the award are:

• A personalised approach for each and every student.
• A range of activities that helps you to build Continuing Professional Development points towards completion of your award.

Allied with this course-specific experience you will also have access to a range of support staff and services from the University’s careers service, who can help with:

• Reviewing CVs, covering letters and application forms
• Career planning and decision making
• Preparing for interviews and assessment centres
• Developing portfolios
• Networking with employers
• Advice about self-employment and entrepreneurship

Workplace Simulation

In the summer semester of your first year, you will collaborate with your student peers to put your learning into practice. You’ll be working on a brief with an industry partner to deliver projects that prove your proficiency in the digital marketing sector. This provides an industry-engagement experience, which simulates the workplace; what it is like to work professionally and deal with clients. You will attend regular milestone reviews to keep clients fully informed of your progress.

Past clients have included the BBC and Sony.