Digital Media Culture and Technology BA BA

Digital Media Culture and Technology BA (BA)

The BA Digital Media Culture and Technology blends creative practice, technical skills, and media theory at Royal Holloway's Media Arts department. You can learn to code, create websites, apps, games, 3D models, digital narratives, and work with AI. All while exploring the social, cultural, political, ethical, and other implications of digital technologies.

This degree will ensure you can navigate a fast changing technological world, while providing essential skills to shape what happens next. Worlds of social media, gaming, media streaming, digital art, big data, and government are shaped by computer networks, algorithms, artificial intelligence, and technological standards are all driving a technological revolution while redefining what it means to be human.

This degree helps you to excel in digital production within a broad range of industries, across a fast changing technological domain. Our graduates have gone on to work with Google, TikTok, and BBC Radio 1, the Labour Party, Joe Media, Capgemini, KPMG, and social media fame. As a member of our academic community, you can use our vast network of connections after you leave. Also, our emphasis on project-based learning means you will make connections with many other students.

The possibilities for graduates of DMCT are vast. The UK's creative industries are its fastest-growing economic sector with an annual economic contribution of £124.6bn, according to official UK government figures. By 2030, this industry is estimated to grow by 50% and add a million new jobs. This degree will prepare you for an exciting new career in that lucrative world.

We offer a wide range of core and optional modules to tailor your degree to your interests. In the first year, you'll study the history of digital media, creative coding, web and game design, and media theory. In the second year, you'll work on a data visualisation project, explore narrative structures in screen-based media, produce a three-day digital festival, and learn about digital aesthetics and software politics. In the third year, you will be supported to produce an advanced digital media project or dissertation, with optional modules that expand possibilities for your career.

• Emphasis on project-based learning.
• Alternative BSc (P304) pathway available taught in collaboration with the Department of Computer Science.
• Study how digital media works on both aesthetic and technical levels.
• Industry involvement from our outstanding networks.
• Immersion in 24-7 state-of-the-art media arts facilities.

Students will generally need good high school graduation grades or equivalent, plus one year of further study.

English language requirements

All teaching at Royal Holloway is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start.

The scores we require

• IELTS: 6.5 overall. Writing 7.0. No other subscore lower than 5.5.
• Pearson Test of English: 61 overall. Writing 69. No other subscore lower than 51.
• Trinity College London Integrated Skills in English (ISE): ISE III.
• Cambridge English: Advanced (CAE) grade C.