Digital Media, Public Relations and Advertising BA Honours

Course summary

Our Digital Media, PR and Advertising BA is ideal for those who want to explore the commercial aspect of marketing communications and consumer culture. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience.

The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Media Production, Communication and Journalism. Together you’ll study the broad principles of digital media to produce a portfolio of digital content, develop your research skills and gain a critical understanding of core academic concepts. You’ll gain skills in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society.

At the end of your first year, you’ll have the choice to continue with Digital Media, PR and Advertising or change to another pathway on the course to reflect your interests and aspirations.

In your second and third year, you’ll build on your practical skills and conceptual insights. You’ll develop advanced digital production skills and learn to create and pitch strategies and content for different media platforms and contexts. These include multimedia formats, for a range of different audiences and organisational contexts and responding to client and employer objectives and briefs.

You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year or expand your educational experience by studying aboard between Years 2 and 3. 

Top reasons to study with us  

• Westminster is ranked top 20 among UK institutions for Communication and Media Studies in the QS World University Rankings 2024. Westminster is also ranked top 15 in the Complete University Guide 2025 for 'Student Satisfaction' in Communication and Media Studies.
• Employability and enterprise skills embedded in the modules, through the use of practical tasks and problem-solving exercises that mirror the workplace and, where possible, incorporate live briefs
• Work and international experience –  provided through the core module Working in Digital media in Year 2 and the optional Placement or International Experience Year available between Years 2 and 3
• Develop sought-after skills – You’ll develop high-level skills, which are in demand across a range of sectors and professions
• Produce your own content in a professional setting. Our award-winning student-led Smoke Media offers plenty of opportunities to get involved
• TEF Silver – Our teaching, learning and student outcomes received a silver award in the 2023 Teaching Excellence Framework (TEF)

Digital skills are among the most sought after in graduates. As a result, our students are ideally placed to build successful careers across both the private and public sector.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

• Entertainment publicist
• Social media strategist
• Public affairs consultant
• Social media manager
• Digital Marketing Executive
• Internal communications manager
• Advertising account planner/buyer
• Marketing communications
• Integrated communications planner
• Public relations consultant
• PR officer