The certificate is intended to serve early to mid-career professionals in media businesses as well as mangers in other types of organizations who are tasked with responsibilities that involve digital media for organizational and strategic communication. The certificate may also be appropriate as a part of the program of study for graduate students enrolled in an Ohio University degree program,
Students completing the certificate will be prepared to develop, analyze, and lead digital media transformation projects and innovations in entertainment, journalism, and advertising; and capable of providing analysis, insight, and leadership to a wide range of organizations faced with strategic opportunities and operational challenges posed by the rapidly evolving digital media environment.
