Digital Video Production and Marketing

University of Salford

United Kingdom, Salford

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945

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Home/United Kingdom/Salford /University of Salford/Digital Video Production and Marketing

University of Salford

United Kingdom , Salford

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

Course ID W6N5

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 18,120 / years

Next Intake September-2026

Digital Video Production and Marketing

About

Introduction

In a nutshell

Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them?

If you want to study digital marketing, but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in a thriving industry that’s always hunting for new talent.

Want to find out more about our Digital Video Production and Marketing university degree? Take a look at the video below, and sign-up for an Open Day or attend a campus tour.

You will:

Discover the theory and practice of video advertising, digital marketing, and video production in a variety of contexts
Explore brand identity, modern marketing techniques and trends, and how to tailor your content for specific platforms, audiences, and campaign messages
Develop the practical skills needed to create effective video for marketing, advertising, and social media

Placement

options available

International

students accepted

A camera filming a student against a green screen at MediaCity

Placement student in the MediaCity TV production studio

Graduates posing for a photograph at MediaCity, Salford Quays

When you study with us, you’ll have access to books, articles, videos and other resources for free through the Library Reading List

When you study with us, you’ll engage with industry. Each year we invite industry professionals to share lessons to with our students at the Nations and Regions Festival.

This is for you if...

You’re looking for a fulfilling career in a fast-paced, creative and thriving industry.

You want to study digital marketing and focus your skills on video production.

You want to work for or with creative video agencies, or even start your own!

Requirements

Entry Requirements

Requirements

What you need to know

APPLICANT PROFILE

To gain a place on this marketing and video production degree, we’d like to see your film production skills. Whether you have taken and edited videos, we’re most interested in seeing that you can come up with ideas and develop them. We want to see your thinking and delivery process in action.

Creating a portfolio allows you to demonstrate what you can bring to this course and gives us a clear idea of the level you’re currently working at.

You’ll also have to submit a personal statement and meet our entry requirements. A personal statement is a personal summary (up to 4,000 characters) of your academic, professional/life experience and future goals. We’ll want to understand:

What motivates you and what you’ve learnt on your current academic journey.
Why you want to work in the creative industries.
Why the University of Salford and this course is right your future goals.

Once you’ve made your application to study with us, we’ll contact you and let you know the next steps.

Standard entry requirements

GCSE

English Language and Maths at grade C/level 4 or above (or equivalent).

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

A level

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

T level

Merit

BTEC National Diploma

DMM

Access to HE

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

Scottish Highers

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

Irish Leaving Certificate

104-112 points.

If applying to start from September 2024, you will need 112-120 points.

International Baccalaureate

31 points

European Baccalaureate

Pass in Diploma of at least 60%

International students

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take our Pre-Sessional English course.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

HOW MUCH?

Your tuition fees are regulated by the UK government who has proposed changes to tuition fees for UK students studying in England from 1 August 2025. The fee stated reflects this proposed change, but remains subject to parliamentary approval. Your tuition fees may increase in your first and each subsequent year of your programme to the maximum amount permitted by UK law or regulation for that academic year.

Type of study	Year	Fees
Full-time home	2025/26	£9,535.00per year
Full-time international	2025/26	£17,650.00per year

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for International Students

If you are a high-achieving international student, you may be eligible for one of our scholarships. Explore our international scholarships.

English Program Requirements

Equivalent qualifications

English language requirements are shown on individual course pages. Generally, this is shown as an IELTS grade, however we accept a range of equivalent qualifications.

As a general guide:

For undergraduate courses we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For postgraduate courses, we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For the International Foundation Year, we require IELTS 4.5 (with a minimum 4.0 in each component) in UKVI IELTS for UKVI (Academic)

The approved equivalent qualifications list includes the following:

Secure English Language Tests (SELTs)

University of Salford English language courses

Regional-based qualifications

Majority English Speaking Countries as deemed by UKVI

Medium of English Institutions

Applicants who require a Student Route visa to study in the UK may require evidence of a Secure English Language test rather than an examination or qualification due to visa requirements, as deemed by the UK Government Home Office, Visa and Immigration (UKVI).

Career

Employment and stats

What about after uni?

EMPLOYMENT

One of the biggest benefits of studying video production and marketing is the employment opportunities it offers. In Salford and Greater Manchester alone, there are over 100 e-commerce companies, so you’ll be joining an industry that’s both vibrant and growing. Graduating with a whole host of technical, creative and business skills, our recent graduates have gone on to establish successful careers in directing, media research digital marketing. Others have secured professional roles in broadcast engineering, sound technology and broadcasting – so the possibilities really are endless.

FURTHER STUDY

Graduates showing strong academic and research skills can pursue a further postgraduate path through  our Postgraduate programmes  on a full-time or part-time basis subject to a satisfactory proposal.

A taste of what you could become

Marketing videographer

Content producer

Freelance creative

Social media professional

Web content manager

Multimedia designer

Career Links

This course will be conducted with strong industry engagement, with visiting practitioners at its core. Guest speakers will be drawn in from major providers within Manchester to ensure you're learning from content creators working within the industry.