Digital Video Production and Marketing

University of Salford

United Kingdom, Salford

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945

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Home/United Kingdom/Salford /University of Salford/Digital Video Production and Marketing

University of Salford

United Kingdom , Salford

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 17,520 / years

Next Intake September-2026

Digital Video Production and Marketing

About

Introduction

In a nutshell

Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.

On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.

By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and relevant skillset to directly design your career for current and future opportunities.

Find out more by signing up to an upcoming Open Day.

You can also find helpful stories on the course Instagram account.

International applicants: Please check the international intakes page for the latest information and application dates.

You will:

Experience a blend of theoretical and practical approaches to digital marketing and video production
Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios
Study at MediaCity, one of the country's key digital and creative hubs

International

students accepted

Requirements

Entry Requirements

Requirements

What you need to know

This course is for committed video or marketing practitioners who wish to develop their personal practice to a higher, professional level. Whilst it focuses on delivering a core skillset, equally it actively encourages the pursuit of individual agendas for study and for personal choice of marketing projects to study and shoot. All students joining this course need to demonstrate a commitment to an ongoing career as a practicing digital marketer and/or video producer.

Applicants will be invited to interview, and you will need to demonstrate evidence of engagement with and/or work in the digital video production, advertising, TV or digital marketing spheres.

As part of the application we will need to see:

A portfolio of your previous video work.
A recording of yourself answering these three questions:

Can you give us a breakdown of a specific advertising campaign youâve been inspired by, and tell us why you felt it was effective?
What marketing skills do you expect to gain, and how would you apply them to creative video work?
If you could get your ideal job today, what would it look like?

Standard entry requirements

A relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice.

Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented.

International students

If you are an international student and not from a majority English speaking country, you will need IELTS 6.5 with no element below 5.5. We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take our Pre-Sessional English course.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Program Requirements

Equivalent qualifications

English language requirements are shown on individual course pages. Generally, this is shown as an IELTS grade, however we accept a range of equivalent qualifications.

As a general guide:

For undergraduate courses we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For postgraduate courses, we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For the International Foundation Year, we require IELTS 4.5 (with a minimum 4.0 in each component) in UKVI IELTS for UKVI (Academic)

The approved equivalent qualifications list includes the following:

Secure English Language Tests (SELTs)

University of Salford English language courses

Regional-based qualifications

Majority English Speaking Countries as deemed by UKVI

Medium of English Institutions

Applicants who require a Student Route visa to study in the UK may require evidence of a Secure English Language test rather than an examination or qualification due to visa requirements, as deemed by the UK Government Home Office, Visa and Immigration (UKVI).

Career

Employment and stats

What about after uni?

Students will receive direct induction into a vibrant and growing industry. As a Prolific North list of the top e-commerce companies in the North demonstrates, the industry is particularly strong in this region.

There is strong, double digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%. E-commerce as a whole is a $2.3 trillion industry this year, enjoying double digit growth. Students will gain valuable overview and insight into the field.

Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole. Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content. The Hut Group are creating an e-commerce content production centre in Manchester. BBC Sport and BBC iPlayer are both on site at MediaCity.

A taste of what you could become

A digital marketer

A video producer

A social media manager

And more...

Career Links

This course is designed to put students into direct contact with companies that are pioneering this new form of video output. That can include the traditional media employers – BBC, Channel 4 – as they pivot to new forms of output. It can also be new fast-growth digital players like The Hut Group, BooHoo.com and other fast-fashion companies, major charities, and major commercial companies like AO.com.

The course will strive to put students into the contemporary forefront of the field, both regionally in the North West, and globally.