Digital Video Production and Marketing

University of Salford

United Kingdom, Salford

University RankQS Ranking

899

Apply Now!

Go to Official Website

Home/United Kingdom/Salford /University of Salford/Digital Video Production and Marketing

University of Salford

United Kingdom , Salford

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2023

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 15,750 / year

Next Intake September-2023

Digital Video Production and Marketing

About

MA Digital Video Production & Marketing is a balanced course - half theoretical/analytical, and half practice-based. This balance reflects the nature of the career itself, where data-driven content is rooted in both creativity and analysis.

Each intensive module will tackle different aspects of either the analytical or practical side of the skillset.

Heavily informed by industry practice and professionals, students will dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios.

Problem-based learning and collaboration will be central to this programme, which mirrors industry practice. Students will develop their communication skills, and will develop and acquire new skills as each module progresses.

To complement the focus on analytics and practice-based learning, students will also develop autonomous learning skills through theoretical classwork, individual and group-based production practice and real-world industry experience.

Video - from Instagram to Amazon - is the new mainstream, for the millennial and post-millenial generations, in both their editorial enjoyment and retail use of technology. This course will therefore be conducted with strong industry engagement and visitors at its core. Guest speakers will be drawn in from major social providers within Manchester, such as The LADBible, one of the worlds major social video channels, and Money Supermarket, Auto Trader, AO.com, Missguided, Manchester United FC and other major users of social video.

Meanwhile the final trimester will be specifically built around a piece of industry work by the students, where they will be given the opportunity to work with a specific company and product. They will get to the heart of both its marketing analytics and its creative needs, in order to produce a well-planned piece of creative work. The process will directly replicate the actual job they would be doing in industry after leaving for digital video marketing jobs. Further, their wider study of marketing analytics will give them the basics of a toolkit which is directly used by technology driven media producers such as BBC iPlayer and Channel 4 within the north of England.

Just as in the real world, marketers and creatives need to collaborate, so that will be the case on this course.

What will I be doing?

Current circumstances, and potential future changes in government advice, mean that we may need to vary the methods of teaching and/or assessment during the forthcoming academic year.

50%

Practical projects

30%

Reflective writing and essays

20%

Group presentations and productions

Assessment

You will be assessed throughout the course on:

Digital marketing/analytics skills learned, written and articulated
Body of video marketing work produced in a variety of real world simulations and situations
Verbal presentations made around practical and theoretical questions of digital video production and digital marketing
Client feedback on practical projects
Teamwork, which is a fundamental element in any marketing or production job.

Teaching

This course uses a range of teaching and learning settings including lectures, seminars/workshops, tutorials, situated learning (e.g. â€˜live' projects) and independent learning.

The combination of these aims is to develop an environment that allows students to progressively take ownership and direction of their learning so that they may develop as independent, life-long learners.

The process of Masters level study, relating to an individual and independent arts practice, is one of dense critical self-reflection; this is achieved by including self-directed projects where students have the opportunity to negotiate their learning and assessment requirements.

Indicative to the course are:

formal lectures
seminar presentations
workshops including digital marketing exercises
critical analysis and independent learning.
Production of case study video outputs
Work on a live industry brief for the final module, from both an analytic and production standpoint

Award-specific learning activities include exercises, team and peer-based learning, studio practice and critical seminar-events, site visits, visiting professionals, work placements, online activities and critical debates.

Experience a blend of theoretical and practical approaches to digital marketing and video production

Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios

Study at MediaCity, one of the country's key digital and creative hubs

Requirements

Entry Requirements

Applicants who have successfully passed a diploma from a community college, intermediate diploma or associate degree with an overall mark of C+ or better will be considered for undergraduate entry.

English Program Requirements

Equivalent qualifications

English language requirements are shown on individual course pages. Generally, this is shown as an IELTS grade, however we accept a range of equivalent qualifications.

As a general guide:

For undergraduate courses we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For postgraduate courses, we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For the International Foundation Year, we require IELTS 4.5 (with a minimum 4.0 in each component) in UKVI IELTS for UKVI (Academic)

The approved equivalent qualifications list includes the following:

Secure English Language Tests (SELTs)

University of Salford English language courses

Regional-based qualifications

Majority English Speaking Countries as deemed by UKVI

Medium of English Institutions

Applicants who require a Student Route visa to study in the UK may require evidence of a Secure English Language test rather than an examination or qualification due to visa requirements, as deemed by the UK Government Home Office, Visa and Immigration (UKVI).

Career

Software Developer

Fee Information

Tuition Fee

GBP 15,750 / year

Application Fee

GBP

How to Apply

Before you apply

Please read all of the information on this page before applying for your research degree and make sure you have the following supporting documents to hand: