DMI Certified Digital Marketing Specialist - Search

Robert Gordon University

United Kingdom, Aberdeen

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Robert Gordon University

United Kingdom , Aberdeen

Key Facts

Program Level

Certificate

Study Type

Part Time

Delivery

Online

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesOctober-2022

Apply to this program

Go to the official application for the university

Duration 10 week(s)

Tuition Fee

GBP 880 / year

Next Intake October-2022

DMI Certified Digital Marketing Specialist - Search

About

Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.

Validated by the Digital Marketing Instituteâ€™s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognised professional certification. Covered within this certification are specialised modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.

As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.

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Assessment

On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.

Independent Study

The course features approximately 30 hours of online self-study across 8 topics.This allows you to study at your own pace and in your own time.

Staff Delivering on This Course

The course is delivered in partnership with the Digital Marketing Institute.

About The Digital Marketing Institute

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the worldâ€™s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in todayâ€™s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.

DIGITAL MARKETING INSTITUTE

Requirements

Entry Requirements

Applications will be considered on a case by case basis, please contact Admissions for information: admissions@rgu.ac.uk
Applicants who do not hold an International High School qualification will be expected to undertake a pathway programme at our International College

English Program Requirements

Most undergraduate courses require an IELTS score of 6.0, with a minimum of 5.5 in each area. Some courses require a higher English language score. Always check the relevant course page and our English Language Requirements page before applying.

Career

A 2019 survey highlighted the real impact of a digital marketing institute certification:

Enhances Employability: 95% of Professional Certification graduates are currently employed, with 74% working in digital marketing roles
Fast Track Careers: 81% of graduates were promoted after completing a professional certification, while 88% felt their learning made them well prepared for their roles

Increased Salary Potential: 53% of graduates received a pay rise after completing a professional certificate
Personal Satisfaction & Fulfilment: 84% of graduates would encourage friends, family or colleagues to study a Digital Marketing Institute course, whilst 92% of graduates say their certification has had a positive impact on their career

Fee Information

Tuition Fee

GBP 880

How to Apply

Completing an existing course (for example passing your Bachelors before coming to do a Masters with us). Please upload your degree documents to your Apply Yourself record or email the Admissions Office with these.
Proving that your English language is good enough for University-level study. In this case you should send us a copy of your IELTS or TOEFL certificate as soon as it is available. Please upload these documents to your Apply Yourself record or email the Admissions Office with these.
Making a pre-payment (deposit) for international students. In this case you must arrange to pay the University before we can release an Unconditional Offer. To find out how to do this, please visit the Making Payment page.