DMI Certified Digital Marketing Specialist - Strategy & Planning

Robert Gordon University

United Kingdom, Aberdeen

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Home/United Kingdom/Aberdeen /Robert Gordon University/DMI Certified Digital Marketing Specialist - Strategy & Planning

Robert Gordon University

United Kingdom , Aberdeen

Key Facts

Program Level

Certificate

Study Type

Part Time

Delivery

Online

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesOctober-2022

Apply to this program

Go to the official application for the university

Duration 10 week(s)

Tuition Fee

GBP 880 / year

Next Intake October-2022

DMI Certified Digital Marketing Specialist - Strategy & Planning

About

This programme is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future. Validated by the Digital Marketing Instituteâ€™s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognised professional certification.

Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.

Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organisation.

Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.

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Assessment

On completion of the online course, students arrange a convenient time to take the assessment at a Pearson Vue testing centre.

Independent Study

The course features approximately 30 hours of online self-study across 9topics.This allows you to study at your own pace and in your own time.

Requirements

Entry Requirements

Applications will be considered on a case by case basis, please contact Admissions for information: admissions@rgu.ac.uk
Applicants who do not hold an International High School qualification will be expected to undertake a pathway programme at our International College

English Program Requirements

Most undergraduate courses require an IELTS score of 6.0, with a minimum of 5.5 in each area. Some courses require a higher English language score. Always check the relevant course page and our English Language Requirements page before applying.

Career

A 2019 survey highlighted the real impact of a digital marketing institute certification:

Enhances Employability: 95% of Professional Certification graduates are currently employed, with 74% working in digital marketing roles
Fast Track Careers: 81% of graduates were promoted after completing a professional certification, while 88% felt their learning made them well prepared for their roles

Increased Salary Potential: 53% of graduates received a pay rise after completing a professional certificate
Personal Satisfaction & Fulfilment: 84% of graduates would encourage friends, family or colleagues to study a Digital Marketing Institute course, whilst 92% of graduates say their certification has had a positive impact on their career

Fee Information

Tuition Fee

GBP 880

How to Apply

Completing an existing course (for example passing your Bachelors before coming to do a Masters with us). Please upload your degree documents to your Apply Yourself record or email the Admissions Office with these.
Proving that your English language is good enough for University-level study. In this case you should send us a copy of your IELTS or TOEFL certificate as soon as it is available. Please upload these documents to your Apply Yourself record or email the Admissions Office with these.
Making a pre-payment (deposit) for international students. In this case you must arrange to pay the University before we can release an Unconditional Offer. To find out how to do this, please visit the Making Payment page.