European Business Management (Online) at Freie Universität Berlin

About

Please visit our website www.fubis.org for any organisational changes that might affect the course programme. The continent of Europe encompasses the world's largest and most complicated economy. This course will focus on present and future business issues facing the entire continent, such as: should a European management style be developed instead of the individual national practices that frequently characterise companies, and how and under what circumstances should the European Union expand to Turkey, Ukraine and other countries? The impact of the recently enacted Treaty of Lisbon will be analysed. In order to provide essential background information, this course will also briefly review key events in modern European history. In class, we will utilise a variety of approaches, including small-group study, lectures, and case-study analysis, to develop a comprehensive understanding of European business. Through excursions to different districts of Berlin, we will study how European and German history have influenced the economic development of this magnificent international capital and we will investigate the impact Berlin has in turn had on European business management. Our visit to the DDR Museum will allow us to examine what life was like in the former East Germany. At the Museum of Communication, we will analyse how European technology has affected the international telecommunications industry. Our trip to the European School of Management and Technology (ESMT) will put us at the heart of European business, as it has evolved in the period since the German reunification. Finally, a field trip to visit a local entrepreneur in the heart of the city will allow us to see the emerging role of entrepreneurship in shaping the business landscape of the continent.