Events Management and Innovation, BA Hons

This events management degree helps you understand how to design, finance, market and evaluate events of all scales in an industry worth over £70 billion in the UK. You’ll study in London, near to world-class event venues such as the ExCeL Centre, O2 Arena, and the Olympic Stadium.

The course offers modules in entrepreneurship and innovation (many of our graduates go on to set up their own businesses and if you want to do that while you study with us, we can support you!); event experience design; digital marketing; cultural and corporate events; and leadership. These areas give you the skills and knowledge you need to create successful music, cultural, sports or corporate events. You will also organise one event per year of study on the full-time degree - don't worry, we'll teach you how to do it - and you'll also get more hands-on experience through the chance to volunteer or get work experience on live events with our wide range of contacts across London and beyond.

This degree has been formally recognised by the Institute of Event Management (IEM) through their Higher Education Course Recognition Programme, aligning our academic approach with key industry standards.

Popular areas for events management careers include corporate events, festivals, cultural and music events, charities, weddings, and conferences, as well as hospitality, tourism, marketing, and PR.

Academic entry requirements

Applicants who have completed the national schooling system typically require foundation, please refer to UGIC.

For some courses, you will need to have studied relevant subjects at school/college to be eligible. Our admissions team will determine this once you apply.

Language entry requirements

For details on English language requirements, please see our English Language Requirement page.

Pre-sessional English programmes are only available to students that have completed a UKVI IELTS. Please visit our Pre-sessional English course page for more information.