Fashion and Lifestyle Marketing

Glasgow Caledonian University

United Kingdom, Glasgow

University RankQS Ranking

1043

Apply Now!

Go to Official Website

Home/United Kingdom/Glasgow /Glasgow Caledonian University/Fashion and Lifestyle Marketing

Glasgow Caledonian University

United Kingdom , Glasgow

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

London

Program Language

English

Start & Deadlines

Next Intake Deadlines20-May-2024

Apply to this program

Go to the official application for the university

Duration 16 month(s)

Tuition Fee

GBP 15,500 / year

Next Intake 20-May-2024

Fashion and Lifestyle Marketing

About

A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.

The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual's interests and attitudes and seek to inspire and guide the consumer's way of life.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.

Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.

Please note that new applications to this programme's January 2023 intake are now closed for international and EU (without pre-settled status) students. Applications remain open for students from the UK and Republic of Ireland.

You'll be equipped with a critical understanding of traditional, digital and experiential marketing, relevant to creating solutions to real-world fashion marketing. You'll develop creative and commercial skills, all vital for working in fashion.

Fashion and Lifestyle Brand Lab

Explores developing new brands and introducing them to the market. Includes dimensions of brand identity, brand positioning, brand image, brand equity, branding strategies, cross-cultural branding; and sustainability in branding.

Fashion and Lifestyle Marketing: Theories and Concepts

Fundamental, strategic and communication elements of marketing. Includes role and consequences of digital technologies, considers the implications, opportunities and challenges faced by marketing practitioners in a digital setting.

Consumer Insights

Explores consumer insight and how it informs marketing practices and its role in marketing decision-making. Models of consumer behaviour are examined in the context of strategic decision-making and consumer behaviour.

Career Planning and Professional Development

Equips students with the capability to identify their own skills, values and interests and to match these with the knowledge, skills and abilities required by fashion and lifestyle marketing employees.

Fashion and Lifestyle Retail Experiences

Explores key concepts and theoretical foundations of experiential retail marketing both virtual and physical (for example third place retailing).

Fair and Sustainable Fashion

Covers buying, merchandising and distribution functions and need for sustainability in these functions and role of different stakeholders for sustainable fashion. Looks at the production/consumption continuum and how this may be managed in a more sustainable way. Also explores end-of-life clothing and associated logistics considerations in dealing with recycling.

Trend and Design Decisions

Explores stages involved in the application of design to business. Includes design theory and thinking and managing the design process. Includes trend analysis and introduces students to digital tools (such as InDesign, Illustrator and Photoshop).

Introduction to Research Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Research Project

The final element of the programme gives students the opportunity to undertake an in-depth research study into students selected areas.

Modules

Fashion and Lifestyle Marketing: Theories and Concepts; Trend and Design Decisions; Consumer Insights; Fashion and Lifestyle Retail Experiences; Fashion and Lifestyle Brand Lab; Fair and Sustainable Fashion; Career Planning and Professional Development; Introduction to Research Methods; Research Project.

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Requirements

Entry Requirements

Bachelor degree with GPA of 2.3/4.0 scale OR;
Bachelor degree with GPA of 2.7/5.0 scale

Career

On graduating from this course, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.

Fee Information

Tuition Fee

GBP 15,500 / year

How to Apply

The easiest way to apply for a postgraduate programme is using our online application form. This form is simple to complete and allows you to upload additional documentation to support your application.

At peak times, the University receives an exceptionally high volume of applications and enquiries. We will make every effort to respond to applicants as soon as possible.

Please note that currently, it may take slightly longer than usual to respond to your enquiry or provide an initial decision on your application.

Some additional documents help GCU evaluate your application. They support the information you provided in your application form. Certificates, transcripts and references are very important. Your personal statement is your opportunity to tell GCU why you want to apply for your chosen course and so is equally as important.