Fashion Branding with Communication

This vibrant course will inspire your creative approach to fashion branding with communication. You will develop your own distinctive skills, underpinned by a broad understanding of the social, cultural, political, and ethical influences on this global industry.

Explore the diverse range of evolving theories and practices that support fashion branding and communication. There are opportunities to develop yourself in areas such as advertising, PR & promotion, creative direction and styling, image-making, fashion writing, fashion film, visual merchandising and digital communication.

Theory and practical work are explored through team tasks and individual portfolio building using industry-standard equipment, Mac suites, and specialist software tools. Our students have the freedom to study the versatility of Fashion Branding, working collaboratively with students on other courses such as Fashion Design and Fashion Photography.

With digital technologies increasingly influencing the industry, you'll investigate theories to help you improve existing and prospective ideas for branding and communication. You will employ your creative and lateral-thinking skills to map scenarios for the future of the industry.

Our knowledgeable staff have a broad range of expertise and offer bespoke support to identify and amplify your talents. You will learn from visiting speakers from the industry, undertake live briefs, and participate in competitions to develop the professional skills required by the sector.

Year One - You will study multiple branding theories, concepts, processes, creative communication tools and applications employed by the industry, including historical contexts, fashion culture, visual language, and consumerism. You will start developing your own voice, ideas and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all units.

Year Two - You further develop your skills with a specific focus on future concepts and innovative, creative branding strategies. Exploration of applied theories to digital applications, social media platforms and multi-platform branding will further enhance your approach to branding and communication. Creative concept development will be supported through the study of consumers' shifting relationship with brands and luxury, the emergence of new global consumption communities, online communication and identity formation, and trend forecasting of styles and ideas. Live projects and competitions will expand your external contacts and enhance your professionalism, confidence, experience and employability.

Year Three - You will consolidate your in-depth knowledge of developing fashion branding strategies and communication campaigns to produce a creative and professional portfolio. The self-directed final year takes a holistic approach through a body of research that is supported by reflective and critical writing. This culminates in the realisation of a graduate folio which reflects your individual philosophy and career aspirations as a fashion branding professional and creative thinker/communicator.

• Students completing the Shahadat Al-Thanawiya Al-Amma (Secondary School Leaving Certificate) will need to take an additional course before applying for an undergraduate degree at Leeds Arts University. This will usually be achieved by completing a recognised foundation course, such as our Foundation Diploma in Art & Design, or other comparable qualification.

Career opportunities include creative direction, fashion branding, brand management, fashion buying, set building, fashion promotion, fashion advertising, marketing and PR, event management, styling, fashion editing and writing, concept development, curation, visual merchandising and social media management. Graduates may also progress to postgraduate study.

If you are interested in an undergraduate degree course you need to apply through UCAS. You can simultaneously apply for up to five courses. Our UCAS code is L28.

Please be aware that the university does not accept deferred applications for any of our undergraduate courses.

The closing date for applications is 6pm on 26 January 2022. Applications submitted to UCAS after this date will be forwarded to our University until 30 June but it is at the University’s discretion as to whether we will consider these late applications. Please note that we do not process any applications received after 26 January 2022 until due consideration has been given to all on time applications. This could mean that your application is held until the end of May before it is considered.

For further information and guidance about the UCAS online application process, visit www.ucas.com or telephone 03714 680 468 or +443303 330 230 if you are outside the UK.