Search

Chat With Us

    Fashion Communication and Promotion
    Go to Nottingham Trent University
    Nottingham Trent University

    Fashion Communication and Promotion

    Nottingham Trent University

    Nottingham Trent University

    flag

    United Kingdom, Nottingham

    University RankQS Ranking
    595

    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time

    Delivery

    On Campus

    Course Code

    WN2M

    Campuses

    City Campus

    Program Language

    English

    Start & Deadlines

    Next Intake DeadlinesSeptember-2023
    Apply to this program

    Go to the official application for the university

    Duration 3 year(s)
    Tuition Fee
    GBP 16,500  / year
    Next Intake September-2023

    Fashion Communication and Promotion

    About

    On this course you will investigate, develop and create meaningful and forward-thinking forms of visual communication, promotion and advertising. The focus is on the visual communication of brands through which innovative messages and narratives for products and services are built for the global fashion and lifestyle industries.

    • You'll have the opportunity to complete a work experience placement of up to a year in length. Dependent on the duration of your placement, you could gain an additional Diploma or Certificate in Professional Practice.
    • Enter industry competitions like L'Orأ©al Brandstorm and All Walks Beyond the Catwalk's Diversity NOW! where our students have had great success. You will also work on live projects with brands such as All Saints, Boots, BMW, Levi, Speedo, Topshop, Reiss and Unilever.
    • Go on optional study trips to places like New York, Paris, Berlin, and Tokyo. Visit companies, exhibitions and trade fairs to learn about the international market. You can also apply for a European or international exchange to places like the Fashion Institute of Technology in New York.
    • There is an opportunity to work on a student committee to plan, design and take part in events that promote your work including Zine fairs, degree shows and Graduate Fashion Week.

    The course combines industry knowledge and experience with creative processes and explores the relationships between advertising, retail and visual merchandising, fashion media and journalism, art direction and styling, and fashion analysis and trend prediction.

    Develop visual communication skills across a range of creative media, including photography, film, graphics, print, digital design, interactive media, and 3D and retail design. Explore how brands communicate and learn to use software packages such as Adobe Creative Cloud, so you can develop your creative ideas to communicate with consumers.

    • Year One
    • Year Two
    • Final year

    Fashion Communication and Contexts

    (60 credit points, first half of the year)

    This first module tackles the fundamental debates and discussions of fashion communication and fashion promotion. You will explore past and current creative fashion landscapes and explore the structures and processes. You will be introduced to creative processes designed to develop your visual awareness, your ability to make connections, and your ability to develop solutions to challenges.

    Fashion Promotion and Message

    (60 credit points, second half of the year)

    Develop your understanding of the vital role of society and culture in the fashion and lifestyle industry and the intersection of contemporary and future debates in this area of study. Through independent and collaborative work, you will expand your understanding of research, observation and critical thinking in a visual context and you will continue to build your communication skills using a range of software, media and technologies.

    Applied Creative Process

    (40 credit points, first which half of the year)

    The second year of study builds on the foundations of the first year with an emphasis on the application of creative practice and problem-solving. You will engage with a variety of briefs that introduce you to the many and varied areas of practice within fashion communication and promotion. You will respond to these challenges through the application of the creative process in order to plan and produce relevant responses, considering how cultural, commercial and historical frameworks inform contemporary practice in communication and promotion.

    Creative Concepts and Professional Context

    (40 credit points, second which half of the year)

    This module further develops your creative process and problem-solving abilities. Through experimentation and application of skills and knowledge you will be given opportunities to respond to existing and future challenges in the fashion and lifestyle industry. A strong emphasis is placed on the cross-disciplinary and multidisciplinary nature of areas of practice within fashion communication and promotion and your personal motivations and ethical position through the development, refinement and delivery of your creative outcomes.

    CoLab: Research, Exploration and Risk-taking

    (20 credit points, second half of the year)

    Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.

    You will also choose one 20-credit module from:

    • Trend Forecasting
    • Publishing: Experimental Formats
    • Ethical Design
    • Digital Marketing and Communication
    • Telling Stories
    • Responding to the Visual World
    • Typography: Use and Expression

    Personal and Professional Practice

    (20 credit points, full year)

    Personal and professional development and critical reflection is embedded throughout the course and this module builds on your learning to compete in the fashion and lifestyle industry or in the creative sector.

    You will look closely at the variety of paths available to you and consider a range of business and / or academic options and engage with professional and educational organisations in your career planning activities. You will participate in national and international design competitions, graduate exhibitions and industry events to direct your professional or academic career and further your understanding of the professional practice of fashion communication and promotion.

    Negotiated Projects

    (100 credit points, full year)

    In your final module, you will be supported to achieve ambitious projects showcasing your knowledge, abilities and expertise in the development, design and delivery of forward-facing fashion communication and promotion outcomes that respond to, meet and challenge industry standards.

    You will be challenged individually and as part of a team in response to both self-devised and live projects. Your projects will be developed and delivered with a demonstrable awareness of the need for risk and creativity, studentship and professionalism and that demonstrate your creative abilities, intellectual depth, proficiency in communication and ability to be self-directed.

    Further information on what you'll study

    You will learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with consumers.

    Requirements

    Entry Requirements

    Your qualification You could study

    Secondary School Certificate (Tawjihi)

    Grade 75%+

    International Year One courses at NTIC
    Two year Post Tawjihi from Higher Technical Institutes or Commercial Institutes Students who have studied for two years after the Tawjihi can be considered for Year One undergraduate courses
    OND / HND and Associate Degrees Advanced entry (Year Two or Three) undergraduate courses

    Career

    Our students secure fashion communication and promotion related jobs both nationally and internationally, in areas such as advertising; art direction and styling; digital communication and web design; fashion analysis and trend prediction; fashion media and journalism; PR and event management; and retailing and visual merchandising. Students also use their well-developed transferable skills for alternative careers in freelance promotion and media roles, and in teaching. Some decide to undertake postgraduate study in fashion or a related subject.

    Recent destinations include:

    • Artist Residence
    • Dr Martens
    • Elsie & Fred
    • F&F Clothing
    • Global Radio
    • L'Orأ©al
    • ODD London
    • Primark
    • Secret-7
    • SEEN Connects
    • The Future Laboratory
    • Treatwell
    • Whistles
    • Zone Digital.

    Work placement and internship opportunities

    We encourage our students to find out about the different roles within the industry which will enable you to better shape your learning. In order to achieve this, you may opt to go on a year-long industry placement as part of our sandwich option and achieve a Placement Diploma in Professional Practice in addition to your degree qualification.

    Alternatively, you may choose to undertake work experience or industrial placements of shorter duration which may lead to a Placement Certificate in Professional Practice.

    Recent placements include:

    • ASOS
    • Alexander McQueen
    • Calvin Klein
    • Pentland
    • Puma
    • River Island
    • Skinny Dip
    • Stella McCartney
    • Tommy Hilfiger.

    Connecting with industry

    While studying on this course you will work on exciting live projects and enter high-profile competitions in collaboration with major brands and industry leaders. These industry interactions are embedded within the curriculum. Previous collaborations have included large multinational lifestyle and fashion brands such as Unilever and L'Orأ©al, luxury brands such as Anya Hindmarch and Stephen Jones, major High Street players such as Boots, Levi's and Reiss, and emerging star retailers, such as Illamasqua, TSPTR, and Universal Works.

    Entering industry competitions will help you to gain experience and to network. Our students have been successful in competitions such as:

    • Graduate Fashion Week's Boohoo.com Fashion Innovation Award
    • L'Orأ©al Brandstorm
    • River Island Rocks, and more.

    Creative Industries Federation

    We are members of the Creative Industries Federation (CIF), which means students in the Nottingham School of Art & Design have the opportunity to sign up to free student membership. Creative Industries Federation are an organisation that represents, champions and supports the UK's creative industries and membership grants students exclusive access to their selection of resources and events to help advance your career and connect with industry.

    International exchanges and study trips

    We provide opportunities to find out more about the global industry through various visits to major fashion capitals. These are open to change, as we adapt to the shifting influence and culturally importance of international locations. Our recent opportunities have included: a first-year study trip to New York taking in the American fashion, beauty and lifestyle market first-hand, with a visit to Manhattan's Fashion Institute of Technology; a second-year study trip to some of Europe's major fashion capitals including Paris, Berlin, Copenhagen, Rome and Florence and visiting top international trade exhibitions; a third-year trip to Tokyo for a week-long study experience to one of the world's most vibrant and directional fashion destinations.

    The course also has study exchange agreements with a number of international institutions such as the Fashion Institute of Technology in New York, and you can apply to go on exchange in Year Two for one semester.

    What our students are doing now

    22 Mar 2022

    Fashion Management students host International Women's Day Event

    To celebrate International Women's Day, our Final Year Fashion Management students hosted a community event with inspirational industry experts.

    Read more
    12 Oct 2021

    Fashion students attend design brief workshop with iconic Nottingham designer

    Read more
    06 Jul 2021

    NTU alumnae becomes first UK winner of Cannes Young PR Lions competition

    Read more

    Fee Information

    Tuition Fee

    GBP 16,500  / year

    How to Apply

    You can apply through UCAS. If you are not applying to any other UK universities, you can apply directly to us on our NTU applicant portal.

    Application advice

    Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example. After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

    Writing your personal statement

    Be honest, thorough, and persuasive – we can only make a decision about your application based on what you tell us:

    Would you like some advice on your study plans?

    Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

    Nottingham Trent University

    Fashion Communication and Promotion

    Nottingham Trent University

    [object Object]

    United Kingdom,

    Nottingham

    Similar Programs

    Other interesting programs for you

    Find More Programs
    Wishlist