In a nutshell
Fashion increasingly relies upon the influence of social media buying, merchandising, communication, promotion, and advertising. This course prepares you to take a leading role in this ever-changing, fast-moving industry.
This BA (Hons) Fashion Business and Promotion degree course will enable you to consider the fashion industry in its entirety while developing a broad range of practical, and technical skills required to succeed. You’ll be studying within our dynamic and award-winning Fashion department within Greater Manchester. Our location includes independent Fashion designers, retailers, and multi-million-pound online Fashion brands so you will be within one of the most important up-and-coming centres for the future of the global Fashion industry.
This fashion and business promotion degree course will introduce you to the importance of sustainability and enable you to define your own role in shaping the future of fashion retail. You will develop real-time skills with the knowledge understanding of blogging, influencers, marketing, trend prediction whilst all the time developing essential analysis and business entrepreneurial skills.
You will experience live industry projects and a work placement in your second year gaining unique practical experience alongside presentations from industry leaders and opportunity for career building networking events.
In the final year of the course, you will complete a personal project building a portfolio of work to showcase your individual interests, talent and establish your reputation as a fashion business and promotion professional.
Our programme and students benefit from our close working with industry partners who have included Wicker Wings, Both Barrels, Silpa, Kohr, Hachure, JuJuni, Val Kristopher, Bare Beauty, ELLE, and Fashion Without a Face.
96 percent of students studying BA (Hons) Fashion Business and Promotion at the University of Salford were positive about their learning opportunities.
- National Student Survey 2024
Do you want to find out more about our fashion business university courses? You can sign up for an Open Day or attend a campus tour.
Our supportive course enquiries team can help you with any general questions you may have. You can also explore all our Fashion courses.
You will:
- Join a supportive fashion community at Salford that’s truly passionate about fashion promotion and business practices
- Discover how the business and promotion of fashion works in the wider global industry
- Undertake study visits to design studios and businesses within the UK
- Learn essential skills in Adobe Illustrator, Spark Pages, InDesign & Photoshop
- Graduate with a diverse portfolio of work that can be used to land that perfect role in the fashion industry or further study
- Gain experience through placement and networking
options available
students accepted
This is for you if...
You want to acquire skills in fashion buying, merchandising, marketing strategy and branding.
You have a keen interest in how the business of fashion works.
You want to develop the tools and training you need to launch a professional career in the global fashion industry.
