Fashion Marketing and Promotion BA Honours

University of Westminster

United Kingdom, London

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747

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Home/United Kingdom/London /University of Westminster/Fashion Marketing and Promotion BA Honours

University of Westminster

United Kingdom , London

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

NN56

Campuses

Harrow

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 17,600 / year

Next Intake September-2026

Fashion Marketing and Promotion BA Honours

About

Course summary

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future.

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

Top reasons to study with us

Fantastic location – With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital
Learn real-world skills beyond the classroom – We work closely with a huge range of iconic businesses across London to provide the best student experience possible, through visits, networking, and industry-led project work with fashion brands
Degree show exhibition – After your final project you’ll get to exhibit your work in a degree show
A multidisciplinary creative environment – You’ll work alongside students from film, photography, music, radio and journalism
Overseas exchange – You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions
Westminster is ranked 2nd in the UK in the Complete University Guide 2023 for ‘Research Quality’ in Art and Design

Requirements

Entry Requirements

International Baccalaureate – 96 UCAS Tariff points from the IB including 5 in a HL Visual Arts. You can refer to the UCAS calculator to determine your point score.
We accept a wide range of international high school level qualifications. Please see information on Country-specific entry requirements
We work in partnership with Kaplan International College London who provide International Foundation Certificate courses for students who don’t meet our entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out about a range of university preparation courses that are accepted for entry.

English language requirements

If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.

More information

Portfolio guidance

Number of recommended portfolio pieces.

Please include a selection of projects or previous work. You should show your strongest projects from start to finish including sketchbooks; ideally your three best projects (these can be photographed). Please include a maximum of 10 pages.

What should I include in my portfolio submission?

Please include a selection of projects or work from your current or previous studies. This could include photography, styling, graphics, design work or art projects.
We are looking for examples of your creativity, including sketches, photography or any media-based work you may have undertaken.
Please note we are looking for quality over quantity and we expect you to be able to self-edit your work so that we get a sense of you as a person and as a creative thinker.
If you are not studying Level 3 qualifications in fashion, media, art or design or do not have a portfolio, you can complete the following project:

Project: Design a fashion collaboration event invite
We would like you to undertake creative research into a recent fashion brand collaboration of your choosing. We would then like you to design an invite to a launch event for this collaboration. Your creative research work should show the development of your ideas from start to finish in addition to the final piece of work.

How should I structure my portfolio?

Portfolios should be sent digitally, ideally in a single PDF format (max 10MB) and uploaded. Please try to avoid lots of individual images. If your portfolio or project is very large you can save the documents on a platform such as Behance, Flickr, Googledocs or Dropbox and send us a link to it.

How will my portfolio be evaluated?

We are interested in how you have completed the work and what your design process was for it. We want to see what you are interested in and to see the creative outputs of your research as well as where your ideas came from.

What happens next?

An academic will assess the written statement, portfolio provided and the requested project (if applicable) and make a decision about suitability for the course. They'll communicate this with the admissions team, who will let the applicant know the result.

Top Tip from our course team

Try to show us work that reflects your interests, these don't need to just be fashion but could also be art and design, film or current marketing campaigns you like.

Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.

English Program Requirements

If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.

If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.

Career

With a growing global network of 3,000 employers, our Careers and Employability Service is here to support you to achieve your full potential.

Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.

Opportunities could include: