Fashion Marketing & Promotion BA (Hons)

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If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications, then this BA fashion marketing university course provides a fantastic platform from which to launch your career.

This innovative degree provides two distinct routes into careers within the fashion industry.

You will study both fashion marketing and fashion promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.

Professional Body: The Chartered Institute of Marketing (CIM)

Ranked 8th for Marketing in the UK according to the National Student Survey 2024*

*Calculations are based on Office for Students (OfS) data based on the average positivity measure across all NSS questions for CAH3 taught all modes, all levels, limited to HEIs.

Entry Requirements

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• For information on how to apply to study with us, please see our How to Apply page.

• A typical offer for Fashion Marketing & Promotion IFY is:

  • DEE at A level or
  • MPP at BTEC/Cambridge Technical or
  • Pass (D or E) at T Level.

  We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.

• All International students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

  For information regarding English language requirements at the University, please see our IELTS page.