Graduate Certificate in Behavioural Insights (C5V)

Policy making in business, public and NGO sectors is about a single issue - human behaviour: How to understand, predict and nudge people for better outcomes for society and the economy.

The last 50 years have seen unprecedented progress in behavioural insights, the science of how people choose. All major organisations are now harnessing the fruits of this 'behavioural revolution' (E&Y).

The Graduate Certificate in Behavioural Insights will provide you with the cutting edge of behavioural science applied to public policy, finance, managing organisations and consumer behaviour. In addition, you'll be able to apply behavioural science to practical contexts including formulating human-centric policy, designing behaviour nudge interventions and conducting A/B experimental trials. Our behavioural science specialists will guide you through the application of the latest insights from behavioural economics, psychology and cognitive science. The certificate will enable you to make the game-changing decisions that public and private organisations around the globe are already making.

The UK's Behavioural Insights Unit raised tax compliance by 6% by adding a single statement to the standard tax demand letter. Based on a single ad display experiment, Bing increased revenue by 12% annually. Companies that implement behavioural insights principles outperform their peers by 85% in sales growth (Gallup).

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Acquiring behavioural insights knowledge and skills opens doors to both private and public sector employment, with a growing number of respected companies and government departments seeking professionals who can refine business strategies and public policies.

Upon graduation, you’ll be ready to adapt and excel in your chosen workplace or sector, equipped with a deep understanding of discipline-specific concepts, research strategies, and communication methods to tackle challenges head-on.

Potential career paths for graduates include roles such as consultants, policy advisors, and behavioural finance specialists.

In my 25 years of providing executive training in Europe, East Asia and Australia I have seen first-hand how behavioural science expertise can change the intellectual perspectives and career outcomes of course participants and help transform their organisations. I look forward to welcoming you to the behavioural revolution.

Dr Robert Hoffmann
Professor of Behavioural Economics, Tasmanian Behavioural Lab