Policy making in business, public and NGO sectors is about a single issue - human behaviour: How to understand, predict and nudge people for better outcomes for society and the economy.
The last 50 years have seen unprecedented progress in behavioural insights, the science of how people choose. All major organisations are now harnessing the fruits of this 'behavioural revolution' (E&Y).
The Graduate Certificate in Behavioural Insights will provide you with the cutting edge of behavioural science applied to public policy, finance, managing organisations and consumer behaviour. In addition, you'll be able to apply behavioural science to practical contexts including formulating human-centric policy, designing behaviour nudge interventions and conducting A/B experimental trials. Our behavioural science specialists will guide you through the application of the latest insights from behavioural economics, psychology and cognitive science. The certificate will enable you to make the game-changing decisions that public and private organisations around the globe are already making.
The UK's Behavioural Insights Unit raised tax compliance by 6% by adding a single statement to the standard tax demand letter. Based on a single ad display experiment, Bing increased revenue by 12% annually. Companies that implement behavioural insights principles outperform their peers by 85% in sales growth (Gallup).
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Professor Robert Hoffman |