Integrated Marketing Communications

Northwestern University

United States of America, Evanston

University RankQS Ranking

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Northwestern University

United States of America , Evanston

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines21-Sep-2021 June-2021

Go to the official application for the university

Duration 15 month(s)

Tuition Fee

USD 37,488 / year

Apply Date June-2021

Next Intake 21-Sep-2021

Integrated Marketing Communications

About

Overview The Integrated Marketing Communications program of Northwestern University is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a solid foundation in the principles of IMC, applied training and connecting you with industry professionals. I want to find another Master Course Career pathsThose are sample job titles that recent IMC Full-Time graduates have landed within one year of graduating.Senior Digital Strategist at The Marketing StoreSenior Marketing Manager at AmazonDirector of Strategic Communications at End Rape on CampusProduct and Marketing Analyst at Clear Research CorporationMarketing Analytics Storyteller at Deloitte

The Integrated Marketing Communications program of Northwestern University is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

Disciplines

Marketing

Digital Marketing

Communication Sciences

Requirements

Other Requirements

1 : Bachelor's DegreeAcademic TranscriptsAdmissions InterviewGRE or GMAT Test ScoresTOEFL or IELTS Test Scores (for international applicants)ResumeEssayRecommendationsApplication fee