International Marketing and Consumer Psychology MSc

The programme will build the following broad skills:

• Ability to develop independent insights from research, concepts, and consumer psychology theories and apply these to real-world scenarios.
• Ability to critically evaluate approaches and viewpoints on consumer behaviour, utilising analytical skills to assess the choices consumers make.
• Ability to deal with complex and dynamic marketing challenges and innovatively apply consumer behaviour/psychology orientations to an international marketplace.
• Ability to examine ethical marketing practices in terms of sustainability, consumer rights and choice orientations.
• Knowledge of how to build consumer relationships ethically and with responsibility, in accordance with the changing regulatory environment.

Graduates of this programme will be well-equipped to pursue roles in marketing-related sectors both in the UK and internationally, as the ability to use psychology to drive consumer engagement is sought within many marketing teams in public, private and third sector organisations. They may also wish to consider specialised roles in consumer research, customer insights or CRM communications.