Marketing and Consumer Psychology MSc

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.

On this MSc, you’ll learn to:

• evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
• apply consumer psychology theories to interpret consumer behaviour
• use analytical skills to assess the choices consumers make
• make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School. You'll receive valuable marketing and psychology training, equipping you with a deep understanding of how psychological principles intersect with marketing strategies for effective business outcomes.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.

Accreditation

You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more

Degree requirementsBachelors degree with a minimum CGPA of 3.0/5.0 or 2.8/4.0.Subject-specific requirementsYour qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.Please noteOur entry requirements are guidelines and we assess all applications on a case-by-case basis.

IELTS (Academic)

Standard level (6.0 overall, including at least 5.5 in each component).

IELTS scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about IELTS

We accept IELTS One Skills Retake.

We do not accept IELTS Online.

Check full details of our English Language requirements and find out more about some of the alternative English language qualifications listed below

Alternative English language qualifications

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