Introduction to Marketing

University of Derby

United Kingdom, Derby

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1152

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University of Derby

United Kingdom , Derby

Key Facts

Program Level

Certificate

Study Type

Full Time

Delivery

Online

Campuses

Online

Program Language

English

Start & Deadlines

Next Intake Deadlines29-Jan-2024

Apply to this program

Go to the official application for the university

Duration 10 week(s)

Tuition Fee

GBP 875 / year

Next Intake 29-Jan-2024

Introduction to Marketing

About

Introduction to Marketing is a short, university credit bearing course which aims to provide a robust grasp of fundamental marketing principles and concepts, understanding of marketing analysis and consequent decision making.

This course introduces you to the marketing principles and concepts, marketing planning, analysis and decision-making. You will learn about the tools and techniques required for business to succeed in a competitive marketplace. The latest trends in marketing and consumer behaviour are discussed.

This course discusses the ways companies can stay customer-focused and competitive and will introduce you to the application of marketing tools and plans in a business environment. It explains the role and function of marketing and how marketing activities can be applied in practice.

Learning outcomes

On successful completion of the course, you will be able to:

Explain the role and function of marketing in organisational settings
Identify and describe key marketing activities
Explore how trends in the marketing environment affect marketing planning

Course content

Areas considered in this course include:

Introduction to modern marketing concepts
Analysing the marketing environment
Market segmentation, targeting and positioning
Marketing orientations and strategies
Service marketing
Marketing mix and extended mix
Marketing plan evaluation
Marketing ethics

Requirements

Entry Requirements

Shahadat Al-Thanawaya Al-Aama
Students with an overall score of 60% would usually be eligible for the International Foundation Year
UKVI IELTS 4.5 with a minimum of 4.0 in all components (CEFR B1) is also required

If you are studying and completing any internationally recognised qualification such as A-levels; International Baccalaureate (IB) or the American Curricula from the International Schools within Jordan, then you can begin from the first year of a Bachelors degree. Please see individual course pages for specific entry requirements
If you have completed a recognised international foundation programme with good grades
Advanced entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide

Fee Information

Tuition Fee

GBP 875

How to Apply

Before you begin your application make sure you have:

Your qualification details including grades and dates taken. You will have the opportunity to upload scanned copies of your qualification certificates/transcripts in the application. If you have no formal qualifications, you can also state this in your application
A scanned copy of your passport or other official photographic ID e.g. photo driving licence. This will help us verify your application to study with us. If you do not have any photo ID, we will accept a scanned copy of your birth certificate. International applicants can only provide a copy of their passport for visa assessment purposes
Your work experience (optional). You can upload a CV into your application or provide the company names and addresses of up to three of your employers
A personal statement showing your interest for the course/subject. This is a mandatory requirement and you will be able to upload it into your application. You may want to include your reasons for applying for the course, your experience in the field, how you feel you would benefit from studying and relevant information about your previous studies. You could also tell us about your non-academic experiences such as hobbies, interests, participation in any clubs, societies or voluntary work
A relevant reference for the course you have applied for. The reference should be in written format and supplied on company-headed paper, signed and dated from either a manager, supervisor, tutor or teacher
If you need to supply two references, this usually means you need to provide one academic reference from any recent study and one employer reference
If you have any questions, please email askadmissions@derby.ac.uk

For more information please see our online application guide.

International applications

Please ensure you supply the above documents and information when you apply. In addition, you will be required to submit evidence of your English language ability
If you are applying as an international applicant and are using an agent you will need to provide the agent number in the application. Your agent will have a 9 digit ID number from the University of Derby International Office. Please contact your agent to obtain this number