Why choose this course?
- To gain a broad range of communication and digital media skills, as well as valuable networking skills and contacts.
- Benefit from our prestigious partnership with the Public Relations and Communications Association (PRCA).
- You'll have supportive industry speakers and expert lecturers widely experienced in the world of PR and communications. Find out more about our speaker series, Media Matters.
- Gain insights into emerging trends in the fast-changing digital media world.
- You want your skills to be valued by a wide range of media and related industries.
- Opportunity to develop advanced research skills in preparation for PhD or career involving research.
- You'll develop your practical and experiential skills through working on a media project with clients such as charities, non-profit organisations and even the University.
What will I study?
You'll have weekly two-to-four-hour workshops for each module. Plus, there can be online activities too. You'll be supported by regular one-to-one supervision by academics from the University's Media Group.
Modules include Corporate Communication, PR and Advertising; Writing for Magazines; Sports Journalism; and Media Production as well as modules on research methodology. You'll have a range of options for your final project. This can be a dissertation on a media subject of your choice, a short work placement, the one-year placement or a larger media research project, depending on your chosen route.
For Media Production you'll create multimedia – podcasts, designs and promotional strategies – for online magazines. You'll pitch and measure a campaign and use social media to promote your work. Writing for Magazines will give you the practical skills to write articles for online and print audiences. You'll produce webinars on the business model of magazines. Plus, you'll learn how social media and blogging are enhancing the magazine experience.
Our module Sports Journalism will give you a key understanding in the exciting practices of sports journalism, from interviewing top stars to reporting on breaking sports stories. You'll also create news bulletins and write news features.
Two modules on research methods and critical and theoretical debates will equip you with advanced research skills and transferable communications skills. These include interviewing, identifying a story and building connections; vital skills for PR and corporate communication roles.
There is an additional Advanced Media Research (30 Credits) and the Media Project (60 Credits) instead of the dissertation or long placement.
