Why choose this course?
- you want to gain a broad range of communication and digital media skills
- you want to feel inspired by expert lecturers widely experienced in the communications industry plus as a partner university with the prestigious Public Relations and Communications Association (PRCA)
- you're excited to gain valuable networking skills and contacts. You'll benefit from the experience of our expert speakers and gain current knowledge of the PR industry. Find out more about our speaker series, Media Matters
- you want to gain insights into emerging trends in the fast-changing digital media world. You want your skills to be valued by a wide range of media and related industries.
What will I study?
You'll have weekly two-to-four-hour workshops for each module. Plus, there can be online activities too. You'll be supported by regular one-to-one supervision by academics from the University's Media Group.
On the one-year programme, you will study a range of modules covering journalism, corporate communications and media production. These are followed by either a one-month placement within the media industry or a dissertation.
Recent placements have included an influencer agency in Los Angeles, a PR company in London and BBC radio. Students who have written dissertations have explored wide ranging topics. These have included the use of particular body types to sell clothes on Instagram and the imagery of COVID-19 on news sites.
Modules may change from year to year but are likely to include Corporate Communication, PR and Advertising; International Journalism Trends; Writing for Magazines; Sports Journalism; and Media Production as well as modules on research methodology. You'll have a range of options for your final project. This can be a dissertation on a media subject of your choice, a short work placement, a one-year placement or a larger media research project, depending on your chosen route.
For Media Production you'll create multimedia – podcasts, designs and promotional strategies – for online magazines. You'll pitch and measure a campaign and use social media to promote your work. Writing for Magazines will give you the practical skills to write articles for online and print audiences. You'll produce webinars on the business model of magazines. Plus, you'll learn how social media and blogging are enhancing the magazine experience.
Our module Sports Journalism will give you a key understanding in the exciting practices of sports journalism, from interviewing top stars to reporting on breaking sports stories. You'll also create news bulletins and write news features.
Two modules on research methods and critical and theoretical debates will equip you with advanced research skills and transferable communications skills. These include interviewing, identifying a story and building connections; vital skills for PR and Corporate Communication roles.
The one-month placement will allow you to work in the creative industries and develop your professional skills. The University's Careers and Placement Service will help you apply for this one-year work placement. Previous graduates have worked for Sunday Times Travel, Euromoney and Cosmopolitan magazine.
All students gaining 60 credits in the first semester and an additional 60 credits in the following semester will be eligible for a work placement but it cannot be guaranteed. The University's Careers and Placement Service will help you apply for, and obtain, a work placement. For students with visa restrictions, the placement will need to be based in the UK. Students will typically need to secure a placement by the end of April in order to process the necessary paperwork.
