Luxury Brand Management, Postgraduate Taught - MA - 2022/23 entry

The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birminghams Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management and Luxury Jewellery Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Bachelor Degree from a recognised university with a minimum grade of 60% / Good / 2.5 / C+

Even though you may have met the stated requirements, if your first language is not English, we may ask you to take an additional English Language Test when you arrive.

Based on the results of the test, you may be required to attend regular English classes to improve your level of competence. English classes are provided free of charge and are available to all non-UK students who wish to attain greater fluency in English.

Enhancing Employability Skills

Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.

Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.

The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry. 

Evaluating strategic and tactical business decisions will prepare you for working in Luxury Branding by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly.

Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.