MA Luxury Brand Management

This Masters equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

• The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
• You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
• The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks.
• The Masters offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Contact the department

If you have specific questions about the degree, contact the Programme Convenor, Dr Kelly Meng Parnwell.

You should normally have (or expect to be awarded) the following qualifications:

• An undergraduate degree of at least upper second class standard or equivalent

Industry experience would also be an advantage.

Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate study.

This MA will provide you with the skills required to pursue a career in the luxury brand field covering a wide range of creative industries.

The programme also has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.

Skills

This MA will develop your skills in:

• Brand management and marketing
• Entrepreneurial and intrapreneurial skills
• Critical thinking
• Teamwork
• Presentation