Marketing and Advertising BSc (Hons)

If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.

The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You'll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you'll be at the edge of the job market with the knowledge and skills employers seek.

You can gain hands-on marketing experience through an internship, or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.

We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).

Most of our courses offer the option of a professional placement year. You can apply directly for this option using the UCAS code on this page that includes professional placement. Alternatively, you can change to this option once you begin the course.

After you graduate

This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.