Marketing Analytics & Research

Old Dominion University

United States of America, Aberdeen

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Old Dominion University

United States of America , Aberdeen

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Application Fee

USD 50

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines28-Aug-2023

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

USD 1,073 / credit

Next Intake 28-Aug-2023

Marketing Analytics & Research

About

The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
Prepares students interested in pursuing a graduate degree in marketing or related areas.
Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.

Disciplines

Strome College of Business

Requirements

Entry Requirements

Application and $50 fee
All prior Secondary/High School or College/University transcripts along with Diploma or Leaving Certificate.
Demonstrated English Language Proficiency
Financial Documentation (seeking F/J visas only)
Passport identification page
SAT/ACT standardized exams are optional, though highly recommended

Send all materials & correspondence to

International Admissions
Old Dominion University
2101 Dragas Hall
Norfolk, VA 23529 USA

Required Credentials

As a service to applicants, the Office of International Admissions evaluates all foreign academic credentials. All documents submitted during the application process become the property of Old Dominion University and cannot be returned.

Transcripts, translations and standardized tests must be official, sealed, stamped by the institution or testing agency and sent directly to the Office of International Admissions at Old Dominion University.
Testing authorities may include the Registrar or the Principal/Controller of Examinations.
When English is not the language of instruction, academic transcripts and course descriptions are required in both English and one's native language. Certified official translations by a licensed or professional translator must accompany academic documents not written in English. Translations of official documents completed by the student will not be accepted.
A complete application and supporting credentials must be received by the stated term deadline, or admission consideration will be applied to the next available semester.
Once submitted, no additional documents can be uploaded through the online application. If you wish to include additional credentials, attach and send them directly to [email protected]. Please be sure your name and date of birth are clearly indicated in the email subject line.

Career

Careers

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn–half of those surveyed earned above the median salary, and half earned below.

Operations Research Analysts

$86,510 Median Salary

Formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decision making, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, service, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Market Research Analysts and Marketing Specialists

$71,450 Median Salary

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Search Marketing Strategists

$91,080 Median Salary

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Marketing Managers

$145,620 Median Salary

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Fee Information

Tuition Fee

USD 1,073 / credit

Application Fee

USD 50

How to Apply

Your Choice

The Common Application, which allows you to complete one application and designate it to be used for multiple institutions, OR the new Old Dominion University Application. The choice is yours.

Our Commitment

Whichever method you choose, the admissions staff at Old Dominion University is committed to processing your application in a timely manner. Questions concerning the admissions process may be directed to [email protected], 757-683-3685. Questions relative to The Common Application need to be directed to the Help Center found at commonapp.org

Old Dominion University does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. Visit https://www.odu.edu/equity for more information.