Marketing and Brand Management

This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.

• Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.
• Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters.
• Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry.

No background in business is required, but you will need to have a strong interest in marketing.

Reasons to choose Kingston University

• Kingston Business School is one of only five per cent of the world's business schools to be accredited by AACSB International.
• Through exemptions awarded by the Chartered Institute of Marketing (CIM) you will have the opportunity to achieve a CIM qualification - highly valued by employers.
• We consult with top industry practitioners, from companies such as Diageo Great Britain and agencies such as Iris, to ensure this course offers the skills valued in industry.
• Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls accommodation is just a walk away from the classrooms.

Bachelors degree (4 years)

• UK 2:1 equivalent: 2.8 or B or 75% 
• UK 2:2 equivalent: 2.5 or C or 65% 

After you graduate

Graduates from this course typically enter the workplace in a range of roles, with many now at marketing director level or above. Typical roles include marketing manager, brand manager, brand marketing executive, product marketing manager, media planning manager, consultant or digital media buyer.

Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Apply online

You can apply for most of our postgraduate courses online via the relevant course page.

If you are applying for a course in the Kingston School of Art or the Faculty of Health, Science, Social Care and Education, you must use the online application route for your chosen course and not apply by post or email.

If you have any queries please contact [email protected].

Apply by post or email

If you prefer, or if your course does not have an online option, you can apply by email or post. Please download our Postgraduate Application Form (PDF) and send the completed version by post or email to:

• Kingston University Admissions
  Room 1004, Yorkon Building
  Kingston University
  Kingston Hill campus
  Kingston upon Thames
  Surrey KT2 7LB
  
  Email: [email protected]
  Tel: +44 (0)20 3308 9932

Please note: you will need to have the correct version of Adobe Acrobat (Professional 7 or later) if you wish to complete the PDF version of the postgraduate application form. 

If you are unsure, please complete the Word version of the postgraduate application form and save it to your desktop. You may then attach your completed application form and email it to [email protected].