Marketing and Brand Management MSc

This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

You will develop a solid knowledge of brand management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.

• Unique brand insight: You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.
• Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters.
• Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from agencies such as Magnetic consult with us to ensure that our marketing courses give you the skills needed by industry.

No background in business is required, but you will need to have a strong interest in marketing.

After you graduate

Graduates from this course typically enter the workplace in a range of roles, with many now at marketing director level or above. Typical roles include marketing manager, brand manager, brand marketing executive, product marketing manager, media planning manager, consultant or digital media buyer.

Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.