Marketing and Brand Management MSc

Nottingham Trent University

United Kingdom, Nottingham

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Home/United Kingdom/Nottingham /Nottingham Trent University/Marketing and Brand Management MSc

Nottingham Trent University

United Kingdom , Nottingham

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

City Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 20,650 / year

Next Intake September-2026

Marketing and Brand Management MSc

About

Introduction:

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.

Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, or a business research project.

Designed for aspiring brand specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
knowledge and understanding on how organisations can develop appropriate corporate branding strategies and enhance their corporate reputation.
knowledge of how to critically evaluate market data, trends and brand metrics to make effective decisions in different market contexts.
knowledge and understanding on the implications of developing marketing and brand strategies for both the customer and the organisation.

Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.

You will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
92% of MSc Marketing and Brand Management postgraduate students are satisfied with the quality of their course (PTES 2024).
You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.
At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want.

Requirements

Entry Requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) containing some evidence of quantitative ability.
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
One academic reference is required.

Two years with placement

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability.
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
One academic reference is required.

If you’re considering submitting an application for this course, but you have more than three years of relevant work experience, why not consider applying for our Master of Business Administration (MBA) course? Find out more about our MBA here.

International qualifications

We accept qualifications from all over the world – check yours here:

Entry requirements by country

Postgraduate preparation courses (Pre-Masters)

If you don’t yet meet our entry requirements, we offer Pre-Masters courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:

Pre-Masters courses leading to postgraduate study at NTU

English language entry requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

Complete this simple form to keep in touch with the International Office.

English Program Requirements

Career

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on brand identity and the brand development process. This is crucial knowledge to have to succeed as a brand specialist, in roles such as Brand Manager, Brand Strategist or Brand Executive.

Brand Managers are responsible for the overall image of a product, organisation or person. They are leaders in brand planning, strategy and articulating brand vision and value, and using market research and insights to inform progress.

Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:

Marketing and Business Development Manager
Marketing Manager
Brand Manager
Account Executive
Product Manager

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

Finding placements, internships and part-time work
Helping you to pursue self-employment
Advice on taking gap years and time out
Information and help on getting into volunteering
Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Chartered Institute of Marketing Employability Programme

Nottingham Trent University has partnered with The Chartered Institute of Marketing (CIM) to map the content of our MSc Marketing programmes against their unique Professional Employability Programme Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates. CIM is the world’s leading professional marketing body and by recognising that our MSc Marketing programmes maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.

Our MSc Advertising and Marketing Communications, MSc Digital Marketing, MSc Marketing, MSc Marketing and Brand Management and MSc Marketing and Data Analytics postgraduate courses are the only MSc courses to have this accreditation.