Marketing Specialisation - Bachelor of Business (Honours)

Through the Marketing specialisation in the Bachelor of Busness (Honours) you can investigate an area of your interest and advance your knowledge of current marketing issues.

Interested in marketing and want to stand out to employers with an honours degree? As a Bachelor of Business (Honours) in Marketing student you learn from research-active and widely published academic staff who are internationally recognised as experts in marketing.

AUT's Marketing department regularly hosts regular research seminars and international visitors. Our close ties with industry mean that as a postgraduate marketing student you can access industry data and are aware of the issues facing modern businesses.

Marketing department academic staff and their current research

Minimum entry requirements

• Bachelor of Business with a B+ grade average or higher in level 7 courses in the selected subject area, or equivalent
• Admission to the BBus (Honours) is subject to approval by the Dean (or representative)

International student entry requirements

English language requirements

• IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band

English language requirements