Marketing Strategy and Innovation

City, University of London

United Kingdom, London

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352

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Home/United Kingdom/London /City, University of London/Marketing Strategy and Innovation

City, University of London

United Kingdom , London

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

SCPMCC

Campuses

Bunhill Row

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 12 month(s)

Tuition Fee

GBP 32,600 / year

Next Intake September-2026

Marketing Strategy and Innovation

About

Overview

Marketing Strategy and Innovation MSc Who is it for?

Some people equate marketing with advertising. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills. The MSc Marketing Strategy and Innovation course is perfect for you if you have an appreciation of marketing. Now you want to make it your career or find out how to take your business to the next level.

The strategic marketing master's course is specifically designed for you if you have little or no previous work or study experience of marketing. Our marketing master's course will qualify you for your first professional marketing position, even if you studied fine arts, medicine, business or physics.

If you already have advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Please accept marketing cookies to watch this video here.

Alternatively, you can watch it on YouTube.

Why choose this course?

Regular guest speakers in the program include:

Jon Goldstone - former Marketing VP at PepsiCo and Unilever, now global brand consultant at the brandgym.
Simon Callender - Creative Planning Director at customer experience agency Initials, London.
Michael Rocha - Global Director Brand, Business Valuation at Interbrand, London.

Requirements

Entry Requirements

Entry requirements

A UK upper second class degree or above, or the equivalent from an overseas institution
We accept applications from all academic backgrounds
Work experience is not a requirement of this course.

Candidate profile

This course is designed as a conversion course for students with little or no marketing education and experience
If you have studied some marketing a while ago, or have worked in a junior marketing position, taking this course will help you move ahead
If you have specialised in marketing during your Undergrad studies, you are welcome to study this degree, but please be aware that some contents may look familiar
If you have worked in strategic marketing positions for more than three years, please take a look at our MBA programme, which will be more suitable
The MSc in Marketing Strategy & Innovation is not a highly quantitative course as it is open to graduates from a variety of disciplines, but it still teaches some maths and statistics.

Interview

Applicants selected by the Admissions Panel may be invited to an online interview. We will contact all selected applicants with full instructions after the Admissions Panel has made an initial assessment of your application.We strongly advise you to provide us with your own personal email address when applying to avoid missing interview deadlines.

English language requirements

If you have been studying in the UK for the last three years it is unlikely that you will have to take an English language test.

If you have studied in the UK at degree level for less than three years (e.g. 3+1, 2+1, 2+2, etc.) you will be required to provide the results of an approved English language test and possibly resit the test to meet our academic entry requirements.

Full list of approved English language tests/qualifications and minimum requirements.

English Program Requirements

If you have been studying in the UK for the last three years it is unlikely that you will have to take an English language test.

Full list of approved English language tests/qualifications and minimum requirements.

Career

Careers

Your MSc prepares you to enter the world of marketing as an excellent marketer and responsible leader. You can expect to work as a marketing manager, campaigns manager or consultant, or find roles in business strategy, SEO consulting or influencer marketing. You may wish to start your own business, or return to innovate and expand in your existing business.

You’ll be supported from the start by our careers team, with workshops, careers fairs, networking events and individual advice on your career goals and interview skills.