Master of Digital Marketing

Why study the Digital Marketing course at Melbourne Business School?

1. Build your digital marketing skills and knowledge: Skills you will learn include social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
2. Learn from industry experts and be job ready: Connect with marketing professionals who will share their real-life case studies as part of your studies. Complete an internship or take a consulting subject working to solve a real company problem.
3. Accelerated version available: We offer a 1-year intensive version for those who wish to start in mid-year (July). See the sample study plans for more information.

What is it about?

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

The course is academically rigorous, practically orientated and globally relevant.

Don't have a commerce background? See our Master of Management (Marketing).

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test. If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

• English language test score requirements

• If you need to undertake an English language test, you must meet one of the scores* below:

  IELTS

  7.0

  ---

  with no band less than 6.5

  TOEFL

  94+

  ---

  with writing 24; speaking 20; reading 19; listening 20

  PEARSON

  72+

  ---

  with written communicative skill of 65 and no other communicative skill below 64

  CAMBRIDGE

  185+

  ---

  with no skill less than 176

  *Accepted tests: IELTS (Academic English Only); TOEFL Internet-based test; Pearson Test of English Academic; Cambridge English: Advanced/Certificate of Advanced English (CAE). If a test displays N/A, it means it is not accepted for this course.

About selection

Employment outcomes

Graduates of the new Master of Digital Marketing will forge dynamic careers in the digital marketing industry applying their technical skills to the areas of: