Master of Marketing and Innovation Management

About this Course

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.

Course Entry

Admission requirements you'll need to meet for this course.

• Academic Admission requirements (Band 6)

  The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

  All applicants are required to meet the published entry requirements. This course allows eligible applicants to fast track their degree through Credit and Recognition of Prior Learning (CRPL), where they have completed a degree in a specified discipline (or with appropriate experience):

  You may be able to receive CRPL if you have any of the following:

  - A Bachelor degree, or major, in a related discipline*, or

  - A Bachelor degree in any discipline, plus three years relevant work experience^, or

  - A Graduate Certificate of Marketing, or Applied Digital Marketing, or Entrepreneurship and Innovation, or

  - Evidence of academic capability judged to be equivalent.

  Depending on the nature of your prior study and experience, you may be able to complete your course in 1.5 years of full-time study (3 years of part-time study) – 180 credit points.

  *Related discipline refers to any Marketing and/or Entrepreneurship and/or Innovation related discipline.

  ^Relevant work experience constitutes professional Marketing and/or Entrepreneurship and/or Innovation Managerial positions to be approved by the Course Coordinator.

  All applications are assessed individually, and the exact amount of credit awarded will depend on how your previous study or experience aligns with this course.

  Academic admission requirements (Band 6) may be satisfied through completion of one of the following:

  • Bachelor degree; or
  • Equivalent prior learning including at least five years relevant professional experience.

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Courses you can consider if you are interested in progressing further in this area.

• Doctor of Philosophy (Integrated)
  Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).