Introduction

UC’s Master of Marketing (MMktg) offers those from non-marketing backgrounds an exciting pathway into the world of marketing.

This specialised marketing degree provides practical, targeted expertise with hands-on project and portfolio work to prepare you for today’s fast-paced and tech-driven marketing industry.

New cash scholarships are available. See more information about the UC Business Taught Masters Support Scholarship.

Entry requirements

For entry to the Master of Marketing, you will need to have completed either any previous bachelor’s study in Aotearoa New Zealand with at least a B Grade Point Average in your 300-level courses or the Postgraduate Certificate in Digital Marketing (or other approved equivalent degrees).

For full entry requirements, see the Regulations for the Master of Marketing or use the admission requirements checker.

Career opportunities

UC’s marketing postgraduate programmes are designed to prepare graduates for roles in commercial marketing, from entry-level through to upper management. With marketing often the most sought-after skills by employers, our programmes offer an exciting opportunity for graduates to enter a new career in marketing.

This Marketing Master’s will lead to roles in content creation, strategy development, marketing insights, analytics, branding, and generalist digital marketing.

You can also start a business of your own with the skills you learn in this degree.