Master of Marketing at Auckland University of Technology

About

The Master of Marketing is designed for people who want to pursue marketing at a master’s degree level and gain the expertise for a professional role in this dynamic field. Suitable for students with any bachelor’s degree.

In a world where technology constantly reshapes consumer, firm and stakeholder behaviour, a strong foundation in marketing is crucial. The Master of Marketing equips you with the skills to analyse, strategise and engage diverse audiences through innovative and responsible marketing practices that respond to domestic and global challenges.

With a focus on digital fluency, creative ideation, design thinking, data and intelligence, brand strategy, disruptive practices, and consumer and customer insights, the Master of Marketing prepares you to drive impactful strategies that resonate with audiences.

Requirements

Entry Requirements

Minimum entry requirements

If you have New Zealand qualifications

Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent

If you have qualifications from another country

See entry requirements for students from other countries. Select your country from the dropdown menu.

Select country

Accepted qualification:
Bachelor's degree (in a relevant professional subject)
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

minimum 65%

Degree classification:

n/a

Letter criteria:

B-

GPA 10 point scale:

6.5 (in final year)

Accepted qualification:
1. Diploma IV-Sarjana sains terapan AND / OR
2. Sarjana (SI)
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

65-69 (final year)

Degree classification:

n/a

Letter criteria:

B- (final year)

GPA 4 point scale:

2,70 (final year)

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

65 (final year)

Letter criteria:

B- (final year)

GPA 4 point scale:

2.6 (final year)

Accepted qualification:
1. Bachelor’s degree from prestigious university awarded up to 2022 AND / OR
2. Bachelor’s degree awarded from 2022 with an entry qual of Year 12 AND / OR
3. Bachelor’s degree from Section 1 institute as per NOOSR AND / OR
4. Doctor of Medicine/Juris Doctor/Bachelor of Laws AND / OR
5. Doctor of Dentistry/Optometry/Veterinary Medicine
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

GPA 4 point scale:

2.6 (final year)

GPA 1 (Excellent)-5 point scale:

2 (final year)

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 4 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

77% (final year)

Letter criteria:

B- (final year)

GPA 4 point scale:

2.7

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

GPA 10 point scale:

6.5 (final year)

GPA 4 point scale:

2.6 (final year)

If your country is not listed, view our general entry requirements for postgraduate programmes

English language requirements

IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

English language requirements

IELTS may be waived (at the discretion of the Programme Director)

For a student who has completed a qualification, the language of instruction for which was English, and which was awarded within the last 3 years
For a student who has lived and/or worked in an English speaking environment for 3 years

Contact us to find out more

Email business.postgrad@aut.ac.nz
Phone +64 9 921 9906

English Program Requirements

IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band.

Career

Marketing
Sales
Brand management
Business development
Market analysis

Fee Information

Tuition Fee

NZD 57,587

Application Fee

NZD

Master of Marketing

Auckland University of Technology

Auckland University of Technology

Key Facts

Start & Deadlines