Master of Media (Strategic Communication)

Conducted over two years full-time, our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

• significantly enhanced strategic thinking, problem-solving and decision-making abilities
• highly advanced skills in creating and tailoring strategic messaging for all key media channels
• deep understanding of the principles underlying media relationship-building
• awareness of key media channels' unique consumption drivers
• insight into current and forecast global media trends.

You'll also gain:

• opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
• high-level skills and understanding in risk and crisis communication and brand messaging.

And you'll build outstanding research skills by doing a major second-year research project.

Entry to postgraduate coursework programs as a minimum requires a Bachelors degree or equivalent qualification from an approved institution as a qualification for entry. Some of the graduate certificates and graduate diplomas that are offered may be accepted as qualifying work for entry to a Masters program, or as professional qualifications in their own right. For further information.

Professional Accreditation

Potential careers

PR Advisor, Communications Advisor, Wine Marketing, Digital Marketer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist, Communications Analyst, Digital Strategist, Social Media Manager, Social Media Strategist

Online application checklist

• Complete the student agreement (IDP applicants only)
• Attach the following as PDF files
  • Academic transcripts and graduation certificates for all school and tertiary studies you have undertaken (original language and certified English translations)
  • Official English testing results from IELTS, TOEFL, Pearson or Cambridge CAE/CPE (if applicable)
  • Syllabus of subjects if you wish to be considered for advanced standing (credit transfer)
  • Any professional qualification or memberships you may have
  • A copy of your passport and visa (if applicable)
• Payment of AUD $110 for the Application Fee (required upon submission)

System Requirements

The application site is optimised for:

• Chrome 30, Internet Explorer 11, Firefox 27, Safari 7.
• You must use an English language keyboard
• Your screen area needs to be set at least at 1024 x 768 pixels or higher resolution to ensure you are able to view the Scroll Bars and Continue buttons within the services