Master's in Culture and Economy: Media and Communication Studies

Students enrolled in the master's program in Culture and Economy can build on the expertise they have acquired in the bachelor's program and enhance their knowledge of Cultural Studies and Business Administration or Economics. 

Usually, two thirds of the master's program consist of the major in Media and Communication Studies and one third of the combination major in Business Administration or Economics:

The basis of the major in Media and Communication Studies is a comprehensive method module imparting and deepening extensive knowledge of methods of empirical media and communication research. In addition, the major offers a broad overview of current topics and questions on media communication. Specially designed thematic seminars offer the opportunity to discuss current questions regarding the social consequences of digital communication.

Students of the masters program in Culture and Economy take a specialist subject and, depending on their prior knowledge, can either opt for Business Administration or Economics. If they study Business Administration as a specialist subject, they can choose from the modules in the areas Marketing and Management. If they study Economics as a specialist subject, they broaden their basic knowledge of this field by taking advanced courses offered in the Economics program. After in-depth study of these subjects, our graduates are equipped with a range of useful skills in these fields. 

Graduates of the masters program in Culture and Economy know and understand economic concepts and processes. That is why they are particularly in demand in roles that require both cultural awareness and expertise in business administration and economics. They work, for example, in PR and corporate communication, marketing and sales, HR and consultancy services, but also in cultural and event management, editorial departments, federal and state authorities, and museums and archives.

A degree in Media and Communication Studies will qualify you to work in media practice or in market and opinion research. Your knowledge of current developments in the field of digital communication and the analytical skills you have acquired are crucial assets in journalism â€“ for example for daily newspapers or television magazines. Such knowledge is equally important for the production and editing of fictional and entertaining content for film and television, online media, in the field of media education, and for activities in media-cultural institutions.

Apart from that, graduates can also pursue a doctorate in Media and Communication Studies and aim for a career in academia.