Music industry is a vibrant, multi-billion dollar global industry, vast in scope and reach, offering a product that is deeply ingrained into the fabric of every country and culture, across social strata around the world. As such, it offers extensive professional opportunities to those who are trained, knowledgeable, and versed in its systems, methods, and practices.
The BA in Music Business and Industry offers two tracks (areas of emphasis) students may select: applied music (which includes private instrument or voice lessons) or multi-instrumental (where students are engaged in group instrumental/vocal lessons).
The Music Business and Industry program provides an engaging, systematic, and rigorous course of study leading to analytical, creative, regulatory, and entrepreneurial understanding and skills necessary to succeed in today's complex and challenging music industry field.
The full course of study that includes courses in music, music industry, and business, combined with the University's General Education Foundations curriculum, is designed in line with the College of Creative Arts' mission of educating artists, teachers, and scholars through an experiential, student-centered approach to learning. The Music Business and Industry program includes courses in intellectual property in music industry, music publishing, live music industry, recording industry, music product development and placement, and recording technology.
