Online Graduate Certificate in Digital Marketing Leadership

RMIT University

Australia, Melbourne

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RMIT University

Australia , Melbourne

Key Facts

Program Level

Graduate Certificate

Study Type

Part Time

Delivery

Online

Application Fee

AUD 100

Campuses

Online

Program Language

English

Start & Deadlines

Next Intake DeadlinesMarch-2026

Apply to this program

Go to the official application for the university

Duration 8 month(s)

Next Intake March-2026

Online Graduate Certificate in Digital Marketing Leadership

About

Program overview

Why study the Graduate Certificate in Digital Marketing Leadership online?

Know how to lead digital transformation in marketing

Devise and lead digital and technology transformation in marketing to best deliver on an organisation's marketing objectives.

Industry partnerships

Co-designed with industry leaders R/GA to deliver real-world insights in course materials and assessments.

The most efficient way to gain a qualification in your chosen career

Gain your certification in as little as 8 months, thanks to our innovative intensive learning structure.

Expand all sections

The Graduate Certificate in Digital Marketing Leadership is designed for marketers ready to take their expertise to the next level in a rapidly evolving digital world.

Consumers’ expectations are shifting towards personalised experiences, and the demand for innovative marketing strategies has never been greater.

Through collaboration with industry leaders, our Graduate Certificate in Digital Marketing Leadership will give you hands-on experience in leveraging data analytics to derive actionable consumer insights, enabling you to optimise marketing performance.

You will also learn to assess your organisation's digital maturity, identifying critical areas for improvement and creating strategies to bridge gaps in digital capabilities.

By the end of the Graduate Certificate in Digital Marketing Leadership you will be able to:

Critically examine theories and evidence about the drivers and barriers to successful digital transformation of marketing functions
Formulate plans to mature or transform the digital capability of a marketing function to create business and customer value including assessing digital maturity, people, processes and technology
Assess and justify the selection of various advanced digital communication tools or media channels as strategic resources to improve customer experience and marketing performance
Design and derive relevant analytics and insights that ethically profile customers and inform marketing strategy.
Assess the emerging marketing technology landscape such as the interrelationship among data, technology and platforms to identify opportunities and recommend solutions
Develop evidence-based and reflective leadership approaches and effectively communicate initiatives with a variety of business stakeholders.

Career outlook

Take a closer look at the opportunities available with a career in Digital Marketing Leadership.

By gaining expertise in assessing and closing gaps in digital maturity, you will be ready to lead strategies that drive growth and innovation across different industries.

As companies prioritise digital transformation, demand for marketing leaders who can harness data and technology continues to rise, offering exciting pathways for advancement.

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Requirements

Entry Requirements

To be eligible for the Graduate Certificate in Digital Marketing Leadership, you must have:

An Australian bachelor degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution.*

If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have 5 years of work experience.

All applicants will be required to submit a curriculum vitae (CV).

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements and are required to provide current evidence of English language proficiency for admission to RMIT University (see English language requirements below).

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

English Program Requirements

To be eligible for the Graduate Certificate in Digital Marketing Leadership, you must have:

An Australian bachelor degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution.*

If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have 5 years of work experience.

All applicants will be required to submit a curriculum vitae (CV).

Career

By gaining expertise in assessing and closing gaps in digital maturity, you will be ready to lead strategies that drive growth and innovation across different industries.

As companies prioritise digital transformation, demand for marketing leaders who can harness data and technology continues to rise, offering exciting pathways for advancement.

Fee Information

Tuition Fee

AUD 0

Application Fee

AUD 100

How to Apply

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students.

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.