Universities In Australia 
Universities In Canada 
Universities In Germany 
Universities In Ireland 
Universities In Jordan 
Universities In New Zealand 
Universities In Saudi Arabia 
Universities In United Kingdom 
Universities In United States Of America 
Why study the Graduate Certificate in Marketing online?
Learn to apply proven marketing theory
Develop strategic expertise, and the capability to plan, direct, implement and improve marketing campaigns, and apply them where it counts.
Stay relevant in rapidly changing industry
Learn fundamental marketing principles to become an effective marketing expert as the landscape continues to shift.
An Australian Marketing Institute (AMI) accredited course
Students and graduates are eligible to apply for membership of the AMI and the Australian Market and Social Research Society.
This course delves into marketing as both a management activity focused on the marketing mix and a consumer-oriented philosophy.
You'll critically evaluate customer needs from various sources while comparing market segmentation and positioning strategies through both theoretical and practical lenses.
By learning to leverage marketing mix tools, you'll develop the skills to analyse situations and position products for competitive advantage.
The course also emphasises the importance of ethical, social, and cultural considerations in marketing, preparing you for the professional landscape.
Additionally, through collaborative projects and presentations, you’ll enhance your critical thinking and teamwork skills, laying a strong foundation for success in the dynamic field of marketing management.
By the end of this course you’ll be able to:
- Demonstrate a broad, critical and practical understanding of contemporary marketing issues and practices in business
- Evaluate the role of marketing and its relationship with other functional areas of business to create customer value
- Identify and critically analyse marketing problems and design appropriate marketing strategies and tactics to solve such problems
- Apply marketing expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort
- Apply innovative thinking and creativity approaches to effectively address marketing problems and build market-based assets
- Apply research principles and methods to design innovative options and solutions for, and make reasoned judgments about, problems and issues in contemporary business practice.
Take a closer look at the opportunities available with a career in Marketing.
This degree will deliver specialist knowledge to prepare you for a career in marketing.
Career pathways include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- communications management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation