In today's marketplace, customers have access to more information and more vendors than ever before. Thus, success in sales now requires more than just product knowledge. You must also be able to understand your customers' needs (especially the unspoken ones) and use those insights to form lasting win-win relationships.
The Professional Selling and Sales Management certificate will hone your listening, selling and negotiation skills. The curriculum is ideal for new sales professionals as well as for mid-career salespeople seeking leadership roles. http://business.uc.edu/graduate/certificates/cert-marketing.html
