Public Relations and Media, Undergraduate - BA (Hons) - 2022/23 entry

Combining practical skills and industry insights, Public Relations and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. Youll become a critical media consumer and youll draw upon your own areas of interest to assess influence and impact in action. Youll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

Certificate of General Secondary Education 60% PLUS Community College Diploma/Associate Degree with minimum grade 60% / 2.5 / C+

Note: Engineering courses require minimum C+ score in Mathematics.

Even though you may have met the stated requirements, if your first language is not English, we may ask you to take an additional English Language Test when you arrive.

Based on the results of the test, you may be required to attend regular English classes to improve your level of competence. English classes are provided free of charge and are available to all non-UK students who wish to attain greater fluency in English.

Enhancing your employability skills

The BA (Hons) PR and Media course is located within the Birmingham School of Media, which has an excellent track record for graduate employment. The course builds upon the School’s employability driven reputation, by opening avenues for students interested in potential careers in PR, social media and marketing, communications, journalism and teaching PR/media studies.

As well as gaining course-specific skills, you could also gain broader tools through our Graduate+ programme, which will help enhance your employment options by helping with careers development, employability activities, volunteering and part-time work experience.

Allied with these course-specific experiences, you will also have access to a range of support staff and services from the University’s Careers Service, who can help with:

• Reviewing CVs, covering letters and application forms
• Career planning and decision making
• Preparing for interviews and assessment centres
• Developing portfolios
• Networking with employers
• Advice about self-employment and entrepreneurship

Examples of real graduates and their roles

• Nicole Daybell and Rachel Hickey both joined WPR Agency in 2019 as Account Executives.
• Maddie McCrann-Smith is a PR, Communications and Social Media Executive at Spottydog Communications, where she started her PR career in 2018.
• George Marrable is Account Executive at Gung Ho Communications.
• Emma Batterick is a Content Executive at Rice Media.
• Jodie Perkins worked on The Big Sleuth, became PR Officer at Birmingham Children’s Hospital upon graduation and is now Account Manager for Nathan Rous PR.
• Dean Taylor has worked at WPR Agency, Liquid PR and Social Chain since graduating from BCU in 2017.
• Heather Woodhouse joined McCann in 2017 as a Graduate Account Executive and is now an Account Manager.
• Emily Nicholls is Business Manager for Global Media.
• Ileana Malacrino is currently Campaign Manager at Pulse Marketing.