Public Relations – Bachelor of Communication

Massey University

New Zealand, Palmerston North

University RankQS Ranking

240

Apply Now!

Go to Official Website

Home/New Zealand/Palmerston North /Massey University/Public Relations – Bachelor of Communication

Massey University

New Zealand , Palmerston North

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Auckland campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesMay-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Next Intake May-2026

Public Relations – Bachelor of Communication

About

Specialise in Public Relations for your Bachelor of Communication at Massey

The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities. You’ll also learn strategic thinking, planning, writing, research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners:

organise events
write and edit media releases
write and edit online and print newsletters and publications
manage risk and crisis communications
develop strategic public relations plans, and
build relationships through digital media.

Sought-after by employers

82% of graduates are employed within two years of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in public relations, so you’ll be able to take advantage of our extensive knowledge and experience in teaching this discipline. This major is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

Requirements

Entry Requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Massey University entry requirements

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

Massey University English language requirements

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

English Program Requirements

English Evidence Academic IELTS^: 6.0 overall and minimum 5.5 in each band

English Evidence TOEFL iBT: Overall score 80, minimum 19 in Writing

English Evidence Pearson Test of English (PTE): 50 overall and minimum 42 in each communicative skills

Career

Your Massey PR education equips you with a sound grasp of the classic PR disciplines. The Bachelor of Communication structure enables you to complement this with areas such as creative communication. This is a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability.

The internship course included in this major offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.

Enterprises across the spectrum of private sector, government and not-for-profits now grasp the importance of public relations for managing organisational reputation and key relationships.

Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.

Public relations practitioners love how every working day is different, busy and challenging, drawing on creativity and strategic planning to make a real difference in their organisations and communities.